At the end of this course, the students; 1) Knows the exhibition design process. 2) Understands target audience and consumer profiles. 3) Comprehends the relationship between exhibition design and product and brand identity. 4) Designs functional and innovative display products. 5) Develops creative thinking and application skills regarding the process of designing exhibition products. 6) Basic knowledge and visual culture about exhibition design, materials, technology and production methods are formed. 7) Teamwork skills develop. 8) Gains the ability to work within a certain concept and its limitations. 9) Determines a strategy for visual communication and produces designs suitable for the strategy.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
COURSE DEFINITION
This course; includes the design of the communication of the product or information with people in a place, museums, exhibitions, promotions, window arrangements, fairs, indoor and outdoor applications, traveling exhibitions, orientation and communication applications, studio and stage works.
Concept development within the scope of a concept, spatial properties, lighting conditions, material properties, etc. It is ensured that the features are finalized by considering new, creative and functional features at the organizational level. In addition, it is aimed to create different visions on exhibition solutions through interdisciplinary and multidisciplinary exchanges.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Historical process of exhibition design, Classical, contemporary and innovative approaches in exhibition design.
2nd Week
Basic concepts, terminology.
3rd Week
Display products taxonomy, materials used in display products design, production methods and production technologies, video demonstrations.
4th Week
Examination of samples of exhibits with various functions, sizes, forms, production methods and materials.
5th Week
Graphic design for display; Examination of basic color, typography, visual applications and graphic design elements.
6th Week
Preparation of paper-based display products design for production; Preparation of offset and digital printing files for printing production, examination of cutting, folding, creasing, gluing and assembly techniques.
7th Week
Examination of model making materials and techniques for production in the design of exhibition products.
8th Week
MIDTERM.
9th Week
In the process of designing exhibition products, taking briefs, creating questions, identifying and defining problems.
10th Week
Examining the relationship between the design of display products and the advertising industry and brand identity.
11th Week
Understanding end-user and consumer profiles in the design of exhibition products, examining the relationship between socio-economic and socio-cultural segments and the design process.
12th Week
Examination of functional and innovative display products; Examination of multifunctional display products, large-scale display products and exhibition stands, Examination of the interdisciplinary work area formed at the intersection of architecture, interior architecture and product design, specific to large-scale exhibition stands.
13th Week
Examination of innovative approaches in the design of display products, technology-oriented display products, interactive display products.
14th Week
Final-PROJECT PRESENTATION.
RECOMENDED OR REQUIRED READING
What is Exhibition Design , Jan Lorenc - Lee Skolnick - Craig Berger, Visual Display of Quantitative Information, Edward Tufte Wayfinding and Signage Design, Chris Calori Wayshowing, Per Mollerup Türkiye Sergicilik ve Fuarcılık Tarihi, Gökhan Akçura Pictograms Icons and Signs, Hübner Abdullah Rikuyosha Co Ltd., Display, Commercial Space & Sign Design Vol. 40, Azur Corporation; Bilingual edition
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
Lecture,Discussion,Project,Practice,Presentation
ASSESSMENT METHODS AND CRITERIA
Quantity
Percentage(%)
Project
2
80
Attendance
1
10
Total(%)
90
Contribution of In-term Studies to Overall Grade(%)
90
Contribution of Final Examination to Overall Grade(%)
10
Total(%)
100
ECTS WORKLOAD
Activities
Number
Hours
Workload
Midterm exam
1
1
1
Preparation for Quiz
Individual or group work
3
5
15
Preparation for Final exam
1
5
5
Course hours
14
4
56
Preparation for Midterm exam
1
6
6
Laboratory (including preparation)
14
1
14
Final exam
1
3
3
Homework
1
10
10
Project
2
20
40
Total Workload
150
Total Workload / 30
5
ECTS Credits of the Course
5
LANGUAGE OF INSTRUCTION
Turkish
WORK PLACEMENT(S)
No
KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)
