At the end of this course, the students; 1) Gain skills in original content writing and creative visualization studies suitable for this content, 2) Recognize the sources of creative thinking and ways to activate creative thinking, 3) learn the relationship between meaning and context in design; will also comprehend the importance of keeping the balance between the variables in the construction of meaning.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
COURSE DEFINITION
The task of producing functional, effective and aesthetic visuals suitable for the content, which is the essence of visual communication design education, has become even more important today; because it is now expected that these images will be produced with a game-changing creativity. However, in order to make something creative/original by taking it out of the standards, it is necessary to know the standards very well. The aim of this course is to enable students to make their visual works more extraordinary; while doing this, from blogs to vlogs, from billboards to magazines and books, from online shopping sites to packaging designs? It is to give information about writing techniques that can be used wherever they need to produce content that is compatible with text and visuals within a certain context.
Students will prepare concept text-visual contents that are consistent with continuity in terms of idea and aesthetic qualities by following a certain theme in a field they will choose in line with their interests.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Introduction and General Information About Course Content.
2nd Week
What is Creative Writing? Creative Thinking and Alternative Perspective Generation Techniques. If Idea Comes With Inspiration, Where Does Inspiration Come From?
3rd Week
5W1K for Creative Content: What, Why, How, When, Where, and Who Do I Want to Tell? Building a Story Framework.
4th Week
Stimulating Emotions and Choosing Empathy Points in the Story.
5th Week
Story-Visual Relationship and Construction of Holistic Meaning.
6th Week
Same Story, Alternative Images: A Critical Look at the Transformation in the World of Emotion.
7th Week
Presentation of Project Topics and Discussion of Draft Ideas
8th Week
Writing and Visualization Exercises
9th Week
Writing and Visualization Exercises
10th Week
Writing and Visualization Exercises
11th Week
Writing and Visualization Exercises
12th Week
Project Sketches and Editing
13th Week
Project Development
14th Week
Project Presentations
RECOMENDED OR REQUIRED READING
Mandatory Reading List
-Büyübozumu: Yaratıcı Yazarlık: Kurmacanın Bilinen Sırları ve İhlal Edilebilir Kuralları, Murat Gülsoy, Can Yayınları. -Fikirleri Görselleştirmek Bir Profesyonel gibi Tasarım Yapıp Sunmak, Gregor Krisztian, Literatür Yayıncılık.
Recommended Resources:
-Yaratıcı Olabilirsiniz, William Duggan, The Kitap. -Yaratıcı Özgüven, David Kelley, Tom Kelley, Optimist Yayınları. -Yazın Sanatı ve Yaratıcı Yazarlık, Ray Bradbury, Altıkırkbeş Yayınları. -Yaratıcı Tasarımın Temelleri, Paul Harris, (Çev: Adnan Tepecik), Literatür Yayıncılık.
