| TYPE OF COURSE UNIT | Compulsory Course |
| LEVEL OF COURSE UNIT | Bachelor's Degree |
| YEAR OF STUDY | 3 |
| SEMESTER | Fifth Term (Fall) |
| NUMBER OF ECTS CREDITS ALLOCATED | 5 |
| NAME OF LECTURER(S) | Instructor Burcu Melike Subaşı
|
| LEARNING OUTCOMES OF THE COURSE UNIT |
At the end of this course, the students;
1) Theorizes New Media terms and strategies with some basic examples.
2) Analyzes and criticizes how designs and information technologies in New Media can be processed and its limits.
3) Can classify the basic terminological terms such as Web 2.0, Cyberspace, Simulacra, Rhizome, Virtual Reality, Physical Interaction Design, Open Source Society, Digital Film and Audio etc.
|
| MODE OF DELIVERY | Face to face |
| PRE-REQUISITES OF THE COURSE | No |
| RECOMMENDED OPTIONAL PROGRAMME COMPONENT | |
| COURSE DEFINITION | To examine the new media types that emerged with the development of digital technologies, to transfer media technologies, communication strategies, effective social media and digital media content production methods. |
| COURSE CONTENTS | | WEEK | TOPICS |
|---|
| 1st Week | Information about the course. | | 2nd Week | What is Digital Media? What are the types of digital media? | | 3rd Week | How to create a Digital Media product? | | 4th Week | Fundamentals of social media and tools and strategies used in social media marketing. | | 5th Week | Fundamentals of social media and tools and strategies used in social media marketing. | | 6th Week | Giving a brand promotion project via social media (midterm+final). | | 7th Week | Digital Copywriting. | | 8th Week | Digital media literacy. | | 9th Week | Digital Advertising and Promotion Applications. | | 10th Week | Digital Advertising and Promotion Practices Continue. | | 11th Week | Search engine advertising; SEM. | | 12th Week | Basic level of SEO and e-commerce. | | 13th Week | A Discussion on the Future of Digital Media and New Professions. | | 14th Week | Delivery of projects. |
|
| RECOMENDED OR REQUIRED READING | Bolter, D. J. & Grusin, R. (1999) Remediation: Understanding New Media. Cambridge and Massachusetts: The MIT Press
Manovich, L. (2001) The Language of New Media. Cambridge and Massachusetts: The MIT Press
Handler Miller, C. (2004). Digital Storytelling: A creator's guide to interactive entertainment. London: Focal Press |
| PLANNED LEARNING ACTIVITIES AND TEACHING METHODS | Lecture,Discussion,Questions/Answers,Case Study,Practice,Project,Problem Solving |
| ASSESSMENT METHODS AND CRITERIA | | | Quantity | Percentage(%) |
|---|
| Mid-term | 1 | 30 | | Attendance | 1 | 10 | | Total(%) | | 40 | | Contribution of In-term Studies to Overall Grade(%) | | 40 | | Contribution of Final Examination to Overall Grade(%) | | 60 | | Total(%) | | 100 |
|
| ECTS WORKLOAD |
| Activities |
Number |
Hours |
Workload |
| Midterm exam | 1 | 1 | 1 | | Preparation for Quiz | | | | | Individual or group work | 12 | 2 | 24 | | Preparation for Final exam | 1 | 3 | 3 | | Course hours | 14 | 4 | 56 | | Preparation for Midterm exam | 1 | 3 | 3 | | Laboratory (including preparation) | 8 | 2 | 16 | | Final exam | 1 | 2 | 2 | | Homework | | | | | Project | 3 | 15 | 45 | | Total Workload | | | 150 |
|---|
| Total Workload / 30 | | | 5 |
|---|
| ECTS Credits of the Course | | | 5 |
|---|
|
| LANGUAGE OF INSTRUCTION | Turkish |
| WORK PLACEMENT(S) | No |
| | |
