TYPE OF COURSE UNIT	Compulsory Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	2
SEMESTER	Fourth Term (Spring)
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	Professor Özge Mazlum
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Gains knowledge about the anatomy of digital typography. 2) Explores the visual relationships within the font. 3) Can choose fonts that are suitable for the design and can be transferred effectively. 4) Examines traditional and new typefaces used in computer environment. 5) Knows visual hierarchy, legibility and justification in typography. 6) Follows today's contemporary typeface designers and the characters they design. 7) Can create its own special letter forms.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
COURSE DEFINITION	The aim of this course is to provide students with the skills to use typography correctly/effectively in digital media projects in technical and aesthetic terms. In this course, the use of typography in new media is researched in the light of technological developments and applications will be made.
COURSE CONTENTS	WEEK TOPICS 1st Week Information about the course. 2nd Week General assessment of today's typography. Practice 1: Composition and motion studies. 3rd Week New approaches to typography. 4th Week Forms of letters; the tone that the text creates on the page; and elements of typographic style. Practice 2: Letter, title and text: Page layout variations. 5th Week Ability to make hierarchical arrangement (structuring information) in design. 6th Week Demonstrate the concept of readability and legibility in design within practice. 7th Week Font types, font properties, typographic applications and examples in visual communication design products. 8th Week Midterm. 9th Week Typography and digital media, possibilities of using digital media. 10th Week Original letter anatomy creation. Project 1: letter design. 11th Week The concept of space, punctuation marks and problems encountered in text editing and their solutions. 12th Week Project 2: Typeface design. 13th Week Project 2 evaluation. 14th Week Final.
RECOMENDED OR REQUIRED READING	Haley, A. ABC's of Type. New York. Watson-Guptill Publications., 1990 Solomon, M. The Art of Typography. New York: Watson-Guptill Publications, 1990 Nelson, R.P. Publication Design. Iowa. WM. C. Brown Publishers, 1987 Conover, E. T. Graphic Communication Today. USA: West Pub. Co 1985 Craig, J. (1992). Designing with Type: A Basic Course in Typography. New York: Watson-Guptill Publications. ISBN-13: 978-0823013050 Carter, R., Day, B., Meggs, P. B. (2012). Typographic Design: Form and Communication. New Jersey: John Wiley & Sons. ISBN-13: 978-0470648216
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Questions/Answers,Case Study,Problem Solving,Practice,Project,Presentation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Project 3 90 Attendance 1 10 Total(%) 100 Contribution of In-term Studies to Overall Grade(%) 100 Contribution of Final Examination to Overall Grade(%) 0 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam Preparation for Quiz Individual or group work 12 2 24 Preparation for Final exam Course hours 14 4 56 Preparation for Midterm exam Laboratory (including preparation) 12 2 24 Final exam Homework Project 3 15 45 Total Workload 149 Total Workload / 30 4,96 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No