At the end of this course, the students; 1) Gains the ability to use the knowledge that can help them explore the psychological, emotional, dramatic and symbolic effects of color in their studies. 2) Understands that color gives a spatial effect to the design, adds plastic value, renders the forms, shapes visible through practical projects and uses this knowledge. 3) Makes two dimensional composition by using design principles and design elements in a digital environment. 4) Can create a visual language using design principles and design elements such as typography, color, etc. 5) Develops design skills by effective visual language creation and communication oriented use of color and textures. 6) Improves their visual representation and abstraction skills. 7) Develops conceptual and abstract thinking skills. 8) Establishes a relationship between form and meaning in design.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
COURSE DEFINITION
The aim of the course is to develop students' conceptual and analytical thinking and visual representation skills through applications, projects and discussions. Students produce and interpret solutions to the given problems visually. Topics to be covered during the course includes abstraction, conceptual thinking, use of color, typographic approaches, and collage. Projects that done in the studio and at home were supported by group critiques and individual counseling. Critical and analytical thinking is encouraged to be implemented at the every stage of design. Gaining the ability to produce innovative and aesthetic solutions to design problems, developing abstract and multi-dimensional thinking and problem solving skills are some of the other objectives of the course.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Introduction to and information about the course.
2nd Week
Color knowledge; formation of color and color spectrum, physical dimension of color, physiological perception of light and color, designing of abstract forms within the framework of the design principles (unity, contrast, balance, harmony, rhythm, repetition, etc.), studio work-1, homework-1.
3rd Week
Color theory,creation of primary and intermediate colors on the color circle, application of light-dark colors in the color scale, Studio work-2, homework-2.
4th Week
Color-form relationship and experiences, studio applications about color dimensions, studio work-3, homework-3.
5th Week
Visible colors, RGB, CMYK, Pantone colors, Studio work-4, Homework-4.
6th Week
Interactions of the colors with each other, color harmony, studio work-5, homework-5.
7th Week
Analogous- similar colors, opposite (contrast) colors, split complementary, warm-cold colors, studio work-6, homework-6.
8th Week
Triadic colors, tetriadic colors, monochromatic colors, Studio work-7, homework-7.
9th Week
Midterm
10th Week
Color psychology, meaning of colors, cultural color, brand and color.
11th Week
Introduction to the place and effect of color on design principles, Studio work-8, homework-8.
12th Week
Color composition studies; taking detail from an object study and creating a new composition from its detail, Studio work-9, homework-9.
13th Week
Visual analysis and abstraction, Studio work-10, Homework-10.
14th Week
Final, homework and critique of applications.
RECOMENDED OR REQUIRED READING
Albers, J. (1963). Interaction of Color. New Haven ve London: Yale University Press. Fisher, M. P.; Zelanski, P. (1996). Design Principles and Problems. New York: Harcourt Brace College Publishers. Gilbert, R. (1995). Living With Art. New York: McGraw-Hill, Inc. Itten, J. (1973). The Art of Color. New York: Van NostRand Reinhold. Samara, T. (2008). Design Evolution:Theory Into Practice. Rockport Publishing. Samara, T. (2007). Design Elements. Rockport Publishing. Öztuna, H. Y. (2008). Görsel İletişimde Temel Tasarım. İstanbul: Güzel Sanatlar Matbaası Pentak, Design Basics, Fifth Edition (New York: Wadsworth, 2002) and Otto G.Ocvirk, Robert E.Stinson,Philip R. Wigg, Robert O. Bone, David L.Cayton; Art Fundementals:Theory and Practice; Tenth Edition;(Mc Graw Hill, 2006). Donis A. Dondis, A Primer of Visual Literarcy (Cambridge: The MIT Press, 1996) and Herbert Zettl, Sight Sound Motion: Applied Media Aesthetics, (California: Wadsworth, 1993) as their guiding text books.
