At the end of this course, the students; 1) Understanding the basic elements and principles of design. 2) Can use the basic elements and principles of design to create meaningful visual messages. 3) Creating neat two-dimensional designs using simple geometric shapes. 4) Have a terminology to express their own ideas with the basic knowledge of art and design. 5) Creating new visual structures using visual transformations, deformations and metaphors in art and design. 6) Knowing the editing methods in design. 7) Visualizing various concepts by abstracting them. 8) Making two-dimensional composition using design principles and design elements in digital environment. 9) Visual and aesthetic sensitivity develops.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
COURSE DEFINITION
The aim of this course is to teach students the basic language, concepts and processes of visual communication design and to equip them with the skills they will need to create meaningful visual messages. This course is the first of two semesters of basic design studio courses. Students are introduced to design elements and design principles by making applications related to visual design problems. Regular studio practices form the basis of the course in order to gain the habit of approaching design problems with an analytical perspective and making synthesis, finding creative solutions and understanding the basic framework of the effectiveness of visual design in communication. Another aim of this course is to enable students to acquire design skills that they can associate with various design problems they will encounter in other courses, and to be ready to use the technological tools they will use in the following years consciously and in control over these complex environments in accordance with their own purposes. In this course, it is aimed to teach the basic design elements and principles, to help students gain vision, perception, abstract thinking and problem solving skills, and to develop visual language and aesthetic sensitivity.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Introduction to the course, basic terminologies on design.
2nd Week
Basic design elements, point, line, form, texture, place, space, perspective, structure, definition of shadow and light, their relations with each other.
3rd Week
Design elements, line, shape, texture, Studio work-1 and homework-1.
4th Week
Design elements, Texture, (natural, artificial, imitation, invented texture), Studio work-2 and homework-2.
5th Week
Design elements, Form, line, golden ratio (black and white applications), Studio work-3 and homework-3.
6th Week
Design elements, Hue value, transparency, Studio work-4 and homework-4.
7th Week
Design principles, Variety, repetition, rhythm, Studio work-5 and homework-5.
8th Week
Design principles, Balance and movement, Studio work-6 and homework-6.
9th Week
Design principles, Dominance, contrast, Studio work-7 and homework-7.
10th Week
Design principles, Hierarchy, focus, Studio work-8 and assignment-8.
11th Week
Perspective, color and tonal values, pattern and color in creating space, Studio work-9 and homework-9.
Nature and abstraction, Thematic abstraction, Studio work-10 and final project-1.
14th Week
Final project critique.
RECOMENDED OR REQUIRED READING
Lupton, E.; Phillips, J.C., Graphic Design: The New Basics, Princeton Architectural Press, 2008 İ. Hulusi Güngör, Temel Tasar,2016 Itten, J., Design and Form, Van Nostrand Reinhold, 1975 Ambrose,G., Görsel Grafik Tasarım Sözlüğü, Literatür yayınları, 2010 Öztuna, H. Y., Görsel İletişimde Temel Tasarım. İstanbul: Güzel Sanatlar Matbaası, 2008 Samara, T., Design Evolution:Theory Into Practice. Rockport Publishing, 2008 Samara, T., Design Elements. Rockport Publishing, 2007 A Primer of Visual Literacy - Donis A. Dondis Basic Design: The Dynamics of Visual Form - Maurice de Sausmarez Basic Design - Kenneth F. Bates
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
Practice,Project,Lecture,Discussion,Presentation
ASSESSMENT METHODS AND CRITERIA
Quantity
Percentage(%)
Assignment
3
30
Practice
4
20
Project
2
40
Attendance
1
10
Total(%)
100
Contribution of In-term Studies to Overall Grade(%)
100
Contribution of Final Examination to Overall Grade(%)
0
Total(%)
100
ECTS WORKLOAD
Activities
Number
Hours
Workload
Midterm exam
1
1
1
Preparation for Quiz
Individual or group work
14
3
42
Preparation for Final exam
1
10
10
Course hours
14
4
56
Preparation for Midterm exam
1
5
5
Laboratory (including preparation)
Final exam
1
2
2
Homework
3
6
18
Project
2
8
16
Total Workload
150
Total Workload / 30
5
ECTS Credits of the Course
5
LANGUAGE OF INSTRUCTION
Turkish
WORK PLACEMENT(S)
No
KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)
