At the end of this course, the students; 1) will be able to analyze news content. 2) know the concepts "consent" and "public opinion". 3) will be able to understand the importance and the meaning of agenda setting.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
None.
COURSE DEFINITION
In this course the value and the meaning of the methods used for public opinion production process in manufacturing consent will be discussed. The historical process of consent production concept will be analyzed, the recent developments will be focused within the theoretical and conceptual context. It is aimed that the students who take the course can evaluate the quality and functionality of governers depending on the existence and form of consent production.
COURSE CONTENTS
WEEK
TOPICS
1st Week
The definition and characteristics of perception management.
2nd Week
Attitute and perception
3rd Week
Processes of the formation of public opinion.
4th Week
The definition and history of public opinion.
5th Week
Public opinion and the mass.
6th Week
Media and perception management.
7th Week
Media and manufacturing consent.
8th Week
Mid-Term
9th Week
Public relations, perception management and public diplomacy
10th Week
Perception management - Soft Power.
11th Week
Perception management - Leader and the psychology and masses.
12th Week
Crisis and Perception management
13th Week
Perception management and strategic communication
14th Week
New Social Movements and perception management
RECOMENDED OR REQUIRED READING
Alim Şerif Onaran; Kamuoyu, Filiz Kitapevi, 1984, İstanbul. Elisabeth Noelle-Neumann; Kamuoyu, Dost Kitapevi, 1998, Ankara. Elias Canetti, Kitle ve İktidar, Ayrıntı Yayınları, 1998, Ankara. Süleyman İrvan, Medya, Kültür, Siyaset, Alp Yayınevi, 2002, Ankara. Richard Sennett, Kamusal İnsanın Çöküşü, Ayrıntı Yayınevi, 2004, İstanbul. Nick Stevenson, Medya Kültürleri, Ütopya Yayınevi, 2008, Ankara. Jürgen Habermas, Kamusallığın Yapısal Dönüşümü, İletişim Yayınları, 2009, İstanbul. Levent Yaylagül, Kitle İletişim Kuramları, Dipnot Yayınevi, 2010, Ankara. Ünsal Oskay, Kitle Haberleşmesi Teorilerine Giriş, Der Yayınları, 2010, İstanbul. Meral Özbek, Kamusal Alan, (Edite Kitap), Hil Yayınevi, 2010, İstanbul. Ali Saydam, Algılama Yönetimi, İstanbul: Rota Yayıncılık, 2005.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
Lecture,Discussion,Questions/Answers,Presentation
ASSESSMENT METHODS AND CRITERIA
Quantity
Percentage(%)
Mid-term
1
40
Total(%)
40
Contribution of In-term Studies to Overall Grade(%)
40
Contribution of Final Examination to Overall Grade(%)
60
Total(%)
100
LANGUAGE OF INSTRUCTION
Turkish
WORK PLACEMENT(S)
No
KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)
