TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	3
NAME OF LECTURER(S)	Professor Feride Bahar Işın
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Can understand the basic principles of marketing problems 2) Can selecting the appropriate techniques for analyzing and problem solving 3) Have the ability to identify, formulate and solve marketing problems 4) Have the ability to function on multidisiplinary teams 5) Have the ability to interrelate the marketing problems and industrial engineering process
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	This course introduces marketing, company and marketing strategy, managing marketing information, consumer markets and consumer buyer behavior, segmentation, targeting, and positioning, product, services, and branding strategies, new-product development and product life-cycle strategies, pricing considerations and approaches, pricing strategies, integrated marketing communication strategy, advertising, sales promotion, and public relations, personal selling and direct marketing.
COURSE CONTENTS	WEEK TOPICS 1st Week Marketing Concept 2nd Week Business and marketing strategy 3rd Week Marketing environment 4th Week Marketing research 5th Week Consumer market and consumer buying behavior 6th Week Market segmentation, target marketing, positioning 7th Week Goods, services, brand strategy 8th Week Midterm 9th Week New product development, product life-cycle strategies 10th Week Pricing strategy 11th Week Promotional strategy 12th Week Distributional strategy 13th Week Student projects 14th Week Student projects
RECOMENDED OR REQUIRED READING	Kotler, P., and Armstrong, G. (2004) Principles of Marketing, Tenth Edition, International Edition, Pearson Prentice Hall.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Case Study,Presentation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 35 Project 1 20 Attendance 1 5 Total(%) 60 Contribution of In-term Studies to Overall Grade(%) 60 Contribution of Final Examination to Overall Grade(%) 40 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 2 2 Preparation for Quiz Individual or group work 14 1 14 Preparation for Final exam 1 5 5 Course hours 14 3 42 Preparation for Midterm exam 1 5 5 Laboratory (including preparation) Final exam 1 2 2 Homework 1 6 6 Total Workload 76 Total Workload / 30 2,53 ECTS Credits of the Course 3
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No