TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Master's Degree With Thesis
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	7
NAME OF LECTURER(S)	Associate Professor Zuhal Yeniçeri Kökdemir
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Learn the basic concepts and primary research in the field of social influence and attitude change. 2) Learn and discuss about different psychological perspectives on social influence and attitude change. 3) Evaluate critically the major theoretical approaches in the field of social influence and attitude change. 4) Learn the major research methods used in studies of social influence and attitude change. 5) Discuss and develop applications of topics of social influence and attitude change to areas such as health, politics, law, and mass communications.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	The aim of the course is to provide students with an organized knowledge of the theoretical and empirical issues involving attitudes and attitude change. Furthermore, theories and studies on the sources (social, motivational, cognitive) and their functions of social influence are presented. A detailed overview of the literature on attitude and the major attitude change theories will be considered. In this framework, topics as functions of and formation of attitudes, relationship between attitude and behavior, message learning approach, social judgment, balance theory, cognitive dissonance, self-perception, psychological reactance, elaboration likelihood model, and heuristics and biases will be discussed.
COURSE CONTENTS	WEEK TOPICS 1st Week Introduction to Social Influence and Attitude Change 2nd Week Process of Social Influence through Attitude Change 3rd Week A World of Influence 4th Week Influencing Behavior 5th Week Influencing Attitudes through Behavior 6th Week Changing Attitudes through Persuasion 7th Week Making Persuasion Last 8th Week Resisting and Embracing Persuasion 9th Week Influence, Awareness, and the Unconscious 10th Week Influence and the Legal System 11th Week Social Influence in the Service of Health and Happiness 12th Week Research and the Experimental Method 13th Week Measuring Attitudes and their Components 14th Week General Evaluation
RECOMENDED OR REQUIRED READING	Cialdini, R. B. (2008). Influence: Science and practice (5th ed.). Englewood Cliffs, NJ: Prentice Hall. Zimbardo, P. G., & Leippe, M. R. (1991). McGraw-Hill series in social psychology. The psychology of attitude change and social influence. New York, NY, England: Mcgraw-Hill Book Company. * The primary textbook for this course is renewed every year.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Questions/Answers
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Assignment 10 20 Project 1 30 Presentation of Article 2 10 Total(%) 60 Contribution of In-term Studies to Overall Grade(%) 60 Contribution of Final Examination to Overall Grade(%) 40 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam Preparation for Quiz Individual or group work 14 5 70 Preparation for Final exam 1 20 20 Course hours 14 3 42 Preparation for Midterm exam Laboratory (including preparation) Final exam 1 3 3 Homework 10 5 50 Project 1 8 8 Article Presentation 2 8 16 Total Workload 209 Total Workload / 30 6,96 ECTS Credits of the Course 7
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No