TYPE OF COURSE UNIT	Compulsory Course
LEVEL OF COURSE UNIT	Associate Degree
YEAR OF STUDY	1
SEMESTER	First Term (Fall)
NUMBER OF ECTS CREDITS ALLOCATED	6
NAME OF LECTURER(S)	Instructor Serhan Gündüz Instructor Sabahat Deniz
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Interprets specific properties of tourism destinations and on which specifications of destinations has effects on competitive advantage. 2) Examples planning approaches related to regional planning and tourism. 3) Analyses the framework of destination marketing. 4) Summarizes the Marketing and Management stages of the Cities and Resort centers. 5) Defines Destination Management Organization. 6) Debates on conditions in order to develop a common action, and some further examples of cooperation
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	To train the students in the field of estination Management and Marketing.To gain some practical experiences in evelopment of tourismsbased on logical approach on.
COURSE CONTENTS	WEEK TOPICS 1st Week Definition, properties and sorts of destination 2nd Week Sources and properties of destination 3rd Week Facts of destination management: local authorities 4th Week Facts of destination management: civilian society and local population 5th Week Facts of marketing the destination 6th Week City as a touristy product 7th Week Marketing the city 8th Week Marketing the resort 9th Week Midterm 10th Week Marketing the destination out of zone 11th Week Planning, cooperation and communication 12th Week Marketing the destination inside the zone 13th Week Control factors of marketing destination: obedience to destination, pleasure 14th Week Control factors of marketing destination: quality of destination
RECOMENDED OR REQUIRED READING	Papatheodorou, A. (2007), Managing Tourism Destinations, Morgan,N., Pritchard,A. and Pride R. (2004), Destination Branding, Butterworth-Heinemann. Özdemir, G. (2008), Destinasyon Pazarlaması, Detaya Yayıcılık. Schaumann (2004), The Guide to Successful Destination Management, Wiley.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Questions/Answers,Lecture,Presentation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 35 Presentation of Case Study 1 15 Total(%) 50 Contribution of In-term Studies to Overall Grade(%) 50 Contribution of Final Examination to Overall Grade(%) 50 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz Individual or group work 5 6 30 Preparation for Final exam 1 45 45 Course hours 14 3 42 Preparation for Midterm exam 1 40 40 Laboratory (including preparation) Final exam 1 1 1 Homework Total Workload 159 Total Workload / 30 5,3 ECTS Credits of the Course 6
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No