TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Associate Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Applies the concepts of economy to the media economy. 2) Comprehends media markets. 3) Explain the characteristics of media products. 4) Analyze different media industries. 5) Know how market structure effects the activities of media companies. 6) Explain the global media in the economic context. 7) Evaluate the employment conditions of media industries.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
COURSE DEFINITION	The course aims to define the basic economic concepts related to the media sector, to review the decision-making actors such as producers, consumers, advertisers and the state, to understand the structure of the market, monopolization processes, employment structure, the quality of the workforce, working conditions, and the effects of socioeconomic changes on the media structure.
COURSE CONTENTS	WEEK TOPICS 1st Week Understanding the media economy as well as information about course content, delivery and assessment tools 2nd Week Why media economy? Classical political economy, Marxist political economy and neo-classical economics approaches 3rd Week Media Economy as an economics field, its scope and development 4th Week Basic concepts in economics 5th Week Features of Media Product and Production Processes in Media, Costs 6th Week Market Structure in Media, Monopolization. 7th Week Print Media Industry (books, magazines and newspapers) 8th Week MIDTERM 9th Week Audio-Visual Media Industry (radio, TV, music and film). 10th Week Media Industry and Globalization 11th Week Production, Consumption, Distribution and Internet Industry in New Communication Technologies 12th Week Advertising Industry 13th Week Employment in the media 14th Week Media Industry in Turkey 15th Week FINAL EXAMINATION
RECOMENDED OR REQUIRED READING	1)Albarran, A. B. (2002) Media Economics: Understanding Markets, Industries and Concepts, Iowa: Iowa State Press 2)Adaklı, G.(2006)Türkiye?de Medya Endüstrisi, Ankara:Ütopya Yayınları 3)Desmoulins,N.T.(1993) Medya Ekonomisi (çev.G.Üstün). Ankara:İletişim 4)Başaran, F. Ve Geray,H.(2005) (der)İletişim Ağlarının Ekonomisi 5)Söylemez,A.(1997) Medya Ekonomisi ve Türkiye Örneği, Haberal Eğitim Vakfı 6)Kaya, R. (2009) İktidar Yumağı: Medya-Sermaye-Devlet, Ankara: İmge
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Presentation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Assignment 1 20 Total(%) 50 Contribution of In-term Studies to Overall Grade(%) 50 Contribution of Final Examination to Overall Grade(%) 50 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz Individual or group work Preparation for Final exam 1 50 50 Course hours 14 3 42 Preparation for Midterm exam 1 30 30 Laboratory (including preparation) Final exam 1 1 1 Homework 1 20 20 Total Workload 144 Total Workload / 30 4,8 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No