TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Associate Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Comprehends the historical development of social media. 2) Masters the use of social media platforms. 3) Understands what to pay attention to ethically while using social media. 4) Analyzes the effects of media contents and designs media contents according to these effects. 5) Explains visual communication techniques.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
COURSE DEFINITION	The importance of social media, which has emerged with the internet, which is one of the last links of technology, is increasing day by day. In this context, within the scope of the course, it is planned to raise awareness in line with the effective use of social media platforms both in daily life and in the school process. All applications on social media, digital content production, journalism, authorship, advertising, viral marketing, social media bulletins, reputation management, Crisis management, social media measurement and analysis subjects constitute the scope of this course.
COURSE CONTENTS	WEEK TOPICS 1st Week Explanation of the content and scope of the course. What is social media? 2nd Week Development and features of social media 3rd Week Communication and social media relationship 4th Week The impact of social media on the masses 5th Week Social media platforms and their uses 6th Week Social media platforms and their uses 7th Week Social media platforms and their uses 8th Week MIDTERM 9th Week Social media platforms and their uses 10th Week Social media platforms and their uses 11th Week Social media and public relations 12th Week Social media practices and literacy 13th Week Social media and ethics 14th Week The harms of social media 15th Week FINAL EXAMINATION
RECOMENDED OR REQUIRED READING
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Questions/Answers,Practice,Problem Solving
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Practice 1 30 Total(%) 60 Contribution of In-term Studies to Overall Grade(%) 60 Contribution of Final Examination to Overall Grade(%) 40 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz Individual or group work Preparation for Final exam 1 40 40 Course hours 14 3 42 Preparation for Midterm exam 1 30 30 Laboratory (including preparation) Final exam 1 1 1 Homework Performance Practice 1 40 40 Total Workload 154 Total Workload / 30 5,13 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No