At the end of this course, the students; 1) Understands the type and definition of advertisement. 2) Researches products and services for advertising. 3) Decides the ad type and format. Designs commercials. 4) Creates an advertising project. 5) Performs the shooting of the commercial film. 6) Creates commercials for different broadcast media.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
None
COURSE DEFINITION
With this course, the student; will gain competencies related to creating advertising projects and shooting commercials. Within the scope of the course, the definition of advertising, the history, development, importance, types of advertising, the difference of television advertising from other types of advertising, its importance, the definition of the target audience, the role of agencies in television advertising, television advertising planning and production processes; media planning, digital world, subliminal advertisements, guerrilla and viral advertisements are discussed.
COURSE CONTENTS
WEEK
TOPICS
1st Week
What is advertising? The importance of advertising. Product and service preliminary research.
2nd Week
Product and service preliminary research.
3rd Week
Advertising idea. Decide on the type and format of the ad
4th Week
Creation and evaluation of the advertising project
5th Week
Creation and evaluation of the advertising project
6th Week
Presentation of the advertising project
7th Week
Presentation of the advertising project
8th Week
Midterm
9th Week
Advertising project shooting preparations
10th Week
Realization of advertisement shooting
11th Week
Realization of advertisement shooting
12th Week
Realization of advertisement shooting
13th Week
Realization of advertisement shooting
14th Week
Delivery and evaluation of the project.
15th Week
Final examination
RECOMENDED OR REQUIRED READING
BABACAN, Muazzez; Reklamcılık Temel Kavramlar, Ankara, Detay Yayıncılık, 2005. ALPTEKİNOĞLU, Ayşın Örem; Televizyon ve Televizyon Reklamcılığı, İstanbul, Kül Sanat Yayıncılık, 2004. ERDOĞAN, Eda Balkaş; AKBULUT, Nesrin Tan; Televizyon Reklam Filmi Yapımı, İstanbul, Beta Yayınevi - İletişim Kitapları, 2007
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
Lecture,Practice
ASSESSMENT METHODS AND CRITERIA
Quantity
Percentage(%)
Mid-term
1
15
Practice
1
10
Attendance
1
25
Other
1
30
Total(%)
80
Contribution of In-term Studies to Overall Grade(%)
80
Contribution of Final Examination to Overall Grade(%)
20
Total(%)
100
ECTS WORKLOAD
Activities
Number
Hours
Workload
Midterm exam
1
1
1
Preparation for Quiz
Individual or group work
25
1
25
Preparation for Final exam
1
15
15
Course hours
14
3
42
Preparation for Midterm exam
1
10
10
Laboratory (including preparation)
Final exam
1
1
1
Homework
1
35
35
Presentation (including preperation)
1
40
40
Performance Practice
1
15
15
Total Workload
184
Total Workload / 30
6,13
ECTS Credits of the Course
6
LANGUAGE OF INSTRUCTION
Turkish
WORK PLACEMENT(S)
No
KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)
