TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Associate Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Understands the meaning and importance of social responsibility. 2) Explains the main stages of the social responsibility campaign and how it is planned and implemented. 3) Analyze the concept of social responsibility and its historical development. 4) Gains the competence to prepare social responsibility campaigns suitable for mass media. 5) Prepares projects for social responsibility campaign. 6) Effectively uses digital design programs in project production and masters the basic principles of composition for effective communication.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	No
COURSE DEFINITION	The scope of the course consists of what a social responsibility campaign is, its importance, its difference with philanthropy, directly participating in a social cause, optional business practices and investments to support social campaigns, non-governmental organizations and preparing an appropriate social responsibility project by determining the current problems of the society.
COURSE CONTENTS	WEEK TOPICS 1st Week Course functioning and general evaluation 2nd Week What is Social Responsibility 3rd Week The Meaning and Importance of Social Responsibility 4th Week Why Social Responsibility Matters 5th Week Social Responsibility Areas 6th Week The Importance of Social Responsibility Campaigns for Institutions 7th Week Examining Social Responsibility Campaign Examples 8th Week MIDTERM 9th Week Stages of Social Responsibility Practices 10th Week Social Responsibility Campaigns and Corporate Philanthropy 11th Week Social Responsibility Campaigns and Marketing 12th Week Social Responsibility Campaigns and Ethics 13th Week Presentation of Prepared Campaigns 14th Week Presentation of Prepared Campaigns 15th Week FINAL EXAMINATION
RECOMENDED OR REQUIRED READING	1.E. Özgen,Kurumsal Sosyal Sorumluluk Projeleri, Mavi Ağaç Yayınları, 2007 2. Kotler, Nancy Lee, Kurumsal Sosyal Sorumluluk, Mediacat Kitapları, 2006 3.BİBER, Ayhan (2004) Halkla İlişkilerde Teorik Bir Çerçeve, Ankara: Vadi Yayınları. 4.PELTEKOĞLU, Filiz Balta (1998) Halkla İlişkiler Nedir, İstanbul: Beta Basım Yayım. 5.SABUNCUOĞLU, Zeyyat (1998) İşletmelerde Halkla İlişkiler, Bursa: Ezgi Kitabevi Yayınları. 6.UYSAL, Birkan (1998) Siyaset Yönetim Halkla İlişkiler, Ankara: TODAİE Yayınları No:287.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	yüz yüze,Lecture,Discussion,Presentation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 20 Practice 1 50 Total(%) 70 Contribution of In-term Studies to Overall Grade(%) 70 Contribution of Final Examination to Overall Grade(%) 30 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz Individual or group work 10 2 20 Preparation for Final exam 1 20 20 Course hours 14 3 42 Preparation for Midterm exam 1 15 15 Laboratory (including preparation) Final exam 1 1 1 Homework Performance Practice 1 50 50 Total Workload 149 Total Workload / 30 4,96 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No