TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Associate Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	Instructor Ayşe Şirin Gazialem
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Explain the basic concepts of visual communication. 2) Interprets the relationship between the elements that make up the image. 3) Analyse the relationships between icon, index and symbols. 4) Use pictoral elements and symbols in semiological language. 5) Interpret visual communication design examples.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
COURSE DEFINITION	In this course, physical vision, psychology of visual perception, illusion, color theory, color-shape perception, figure-ground relationship, depth, identity of object, movement and visual memory are examined according to Gestalt visual perception principles. In addition, these topics will be discussed in the presence of works of art, photographs and short films.
COURSE CONTENTS	WEEK TOPICS 1st Week Introduction: Explanation of the scope, goals and objectives of the course 2nd Week What is communication, what is visual communication? The need to communicate; factors affecting perception 3rd Week Examples of early visual communication: ideographs, pictographs, prehistoric visual communication, Mesopotamia, Egyptian hieroglyphs, invention of writing, Chinese calligraphy, invention of paper 4th Week Alphabets: Phoenician, Greek, Latin, Korean; the effect of pressure on visual communication 5th Week Principles of design and visual communication 6th Week Visual perception: Gestalt, the difference between seeing and looking 7th Week Visual communication and semiology: sign, symbol, index and icon 8th Week MIDTERM 9th Week Symbols (I): What is a symbol, what is its meaning, how do they add meaning? 10th Week Symbols (II): Semantic analysis of symbols and corporate signs 11th Week Symbols (III): Abstraction, readability and meaning; abstraction in visual communication 12th Week Symbols (IV): Pictograms 13th Week The language of design (I): Representation and abstraction 14th Week The language of design (II): Allusion in visual communication - metaphor, trope, satire 15th Week FINAL EXAMINATION
RECOMENDED OR REQUIRED READING	BECER, E. (2002) İletişim ve Grafik Tasarımı. Ankara: Dost Kitabevi Yayınları. UÇAR, T.F. (2004) Görsel İletişim ve Grafik Tasarım. İstanbul: İnkılap Yayınevi. ARNHEIM, R. (2007). Görsel Düşünme. İstanbul: Metis Yayınları.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Questions/Answers,Practice,Presentation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Assignment 1 20 Total(%) 50 Contribution of In-term Studies to Overall Grade(%) 50 Contribution of Final Examination to Overall Grade(%) 50 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz Individual or group work 6 1 6 Preparation for Final exam 1 50 50 Course hours 14 3 42 Preparation for Midterm exam 1 30 30 Laboratory (including preparation) Final exam 1 1 1 Homework 1 20 20 Total Workload 150 Total Workload / 30 5 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No