TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Associate Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	Instructor Döndü Özlem Kantarcı
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Explain what public relations is, its purpose and application areas. 2) Comprehends the change in the discipline of Public Relations in the historical process. 3) Explains public relations models. 4) Comprehends the qualifications of a Public Relations specialist. 5) Defines the strategic planning process and the steps of the public relations campaign process. 6) Have ethical responsibility. 7) Compares the relationship between public relation and new media.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	The aim of the public relations course is to convey the basic concepts of public relations, the historical development process and wide application areas. It is to reveal the difference of this profession, which has reached an important point in the 21st century and whose value is increasing, from application areas such as marketing and propaganda, since it is a profession that is becoming increasingly widespread today.
COURSE CONTENTS	WEEK TOPICS 1st Week General information about the content and practices of the course 2nd Week Definition, purpose and application areas of Public Relations 3rd Week Historical development of Public Relations 4th Week Application areas of Public Relations 5th Week Application areas of Public Relations 6th Week Application areas of Public Relations 7th Week The steps of the strategic planning process and the PR campaign process 8th Week MIDTERM 9th Week The steps of the strategic planning process and the PR campaign process 10th Week Public Relations models / Qualifications of a Public Relations specialist 11th Week Critical explanations of PR 12th Week Public relations and new media 13th Week Public relations and new media 14th Week Public relations and ethical responsibility 15th Week FINAL EXAMINATION
RECOMENDED OR REQUIRED READING	Erdoğan, İrfan, (2008), İletişimi Anlamak, Ankara: Erk Yayıncılık. Tellan, Derya, (2016), Yönetim ve Halkla İlişkiler, Ankara: Ütopya Yayınevi. Okay, Aydemir & Okay, Ayla, (2015), Halkla İlişkiler ve Medya, İstanbul: Der'in Yayınları. Tekvar, S. Oya, (2016), Yeni Medya Yeni Halkla İlişkiler, Ankara: Karınca Yayınevi. Dersin ilerleyen kısımlarında yeni kaynaklar eklenecektir.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Project,Questions/Answers
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Project 1 30 Total(%) 60 Contribution of In-term Studies to Overall Grade(%) 60 Contribution of Final Examination to Overall Grade(%) 40 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz Individual or group work Preparation for Final exam 1 40 40 Course hours 14 3 42 Preparation for Midterm exam 1 20 20 Laboratory (including preparation) Final exam 1 1 1 Homework Project 1 46 46 Total Workload 150 Total Workload / 30 5 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No