| TYPE OF COURSE UNIT | Elective Course |
| LEVEL OF COURSE UNIT | Associate Degree |
| YEAR OF STUDY | - |
| SEMESTER | - |
| NUMBER OF ECTS CREDITS ALLOCATED | 5 |
| NAME OF LECTURER(S) | -
|
| LEARNING OUTCOMES OF THE COURSE UNIT |
At the end of this course, the students;
1) Learn mission and vision concepts.
2) Learn the strategic management process.
3) Have information about reengineering and organizational structure.
4) Make corporate analysis.
5) Learn about leadership and business ethics.
|
| MODE OF DELIVERY | Face to face |
| PRE-REQUISITES OF THE COURSE | No |
| RECOMMENDED OPTIONAL PROGRAMME COMPONENT | |
| COURSE DEFINITION | |
| COURSE CONTENTS | | WEEK | TOPICS |
|---|
| 1st Week | Concepts and techniques of strategic management, strategic management process. | | 2nd Week | Strategic vision, goals and developing strategy. | | 3rd Week | Industry and competition analysis | | 4th Week | Company situation analysis (SWOT analysis) | | 5th Week | Strategy and competitive advantages. | | 6th Week | Organizational mission and vision | | 7th Week | Basic strategies | | 8th Week | Midterm | | 9th Week | Operational, business and corporate level analysis | | 10th Week | Functions of strategic management | | 11th Week | Competitive strategy | | 12th Week | Core competencesi reengineering and organizational structure | | 13th Week | Business ethics and international business ethics standards | | 14th Week | Strategic leadership | | 15th Week | Final Exam |
|
| RECOMENDED OR REQUIRED READING | Hayri Ülgen, Kadri Mirze, İşletmelerde Stratejik Yönetim. |
| PLANNED LEARNING ACTIVITIES AND TEACHING METHODS | Lecture,Discussion,Questions/Answers,Presentation |
| ASSESSMENT METHODS AND CRITERIA | | | Quantity | Percentage(%) |
|---|
| Mid-term | 1 | 30 | | Assignment | 1 | 20 | | Total(%) | | 50 | | Contribution of In-term Studies to Overall Grade(%) | | 50 | | Contribution of Final Examination to Overall Grade(%) | | 50 | | Total(%) | | 100 |
|
| ECTS WORKLOAD |
| Activities |
Number |
Hours |
Workload |
| Midterm exam | 1 | 1 | 1 | | Preparation for Quiz | | | | | Individual or group work | 14 | 1 | 14 | | Preparation for Final exam | 1 | 40 | 40 | | Course hours | 14 | 3 | 42 | | Preparation for Midterm exam | 1 | 30 | 30 | | Laboratory (including preparation) | | | | | Final exam | 1 | 1 | 1 | | Homework | 1 | 25 | 25 | | Total Workload | | | 153 |
|---|
| Total Workload / 30 | | | 5,1 |
|---|
| ECTS Credits of the Course | | | 5 |
|---|
|
| LANGUAGE OF INSTRUCTION | Turkish |
| WORK PLACEMENT(S) | No |
| | |
