TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Master's Degree Without Thesis
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	8
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Perform analysis about the health facilities' problem. 2) Through the conclusion develop strategic recommendation.
MODE OF DELIVERY	E-Learning
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	There is no recommended optional programme component for this course.
COURSE DEFINITION
COURSE CONTENTS	WEEK TOPICS 1st Week Basic Topics for Strategic Management 2nd Week Strategic Management in Organization 3rd Week The strategic management process 4th Week External Environment 5th Week Internal Environment 6th Week Portfolio Planning - Case Study (ın health sector) 7th Week Models for Strategic Management- Case Study (in health sector) 8th Week Organizational Strategy- Case Study (in health sector) 9th Week Implementing Strategy - Case Study (in health sector) 10th Week Evaluation for strategic results- Case Study (in health sector) 11th Week Services Marketing 12th Week Strategic Marketing 13th Week New concepts for marketing 14th Week New concepts for marketing 15th Week
RECOMENDED OR REQUIRED READING	Eren, E, (1997) İşletmelerden Stratejik Yönetim ve İşletme Politikası, Der Yayınevi Lovelock, Wright (2003) Principles of Service Marketing and Management, Prentice Hall, Schulz and Johnson, Management of Hospitals (1976) McGraw Hill Book Company, Tek, Ö. (1997) Pazarlama İlkeleri, İzmir, Kotler, P. (1983) Principles of Marketing, Prentice Hall Kindra -Jones(1990), Marketing Strategies for the Health Care Administrator, Canadian Hospital Association Press. Kotler, P. (1983) Principles of Marketing, Prentice Hall
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Case Study
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 20 Total(%) 20 Contribution of In-term Studies to Overall Grade(%) 20 Contribution of Final Examination to Overall Grade(%) 80 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam Preparation for Quiz Individual or group work 14 11 154 Preparation for Final exam 1 15 15 Course hours 14 3 42 Preparation for Midterm exam Laboratory (including preparation) Final exam 1 1 1 Homework 1 10 10 Article 4 4 16 Total Workload 238 Total Workload / 30 7,93 ECTS Credits of the Course 8
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No