TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Master's Degree With Thesis
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	10
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Will be able to understand the marketing concept and marketing management orientations. 2) Will be able to explain marketing management and strategic management process. 3) Will be able to define and interpret marketing environment. 4) Will be able to understand marketing research methods. 5) Will be able to explain market segmentation, positioning and target market concepts. 6) Will be able to explain product concept and product strategies. 7) Will be able to define price concept and pricing strategies. 8) Will be able to explain distribution strategies and distribution channels. 9) Will be able to define promotion and promotion mix.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
COURSE DEFINITION
COURSE CONTENTS	WEEK TOPICS 1st Week 1st Week Introduction to marketing course 2nd Week 2nd Week Marketing definition and marketing management orientations 3rd Week 3rd Week Marketing management, strategic planning and marketing planning 4th Week 4th Week Marketing environment 5th Week 5th Week Marketing research 6th Week 6th Week Consumer behavior 7th Week 7th Week Market segmentation, target market and positioning 8th Week 8th Week Midterm 9th Week 9th Week Product concept and strategy 10th Week 10th Week Pricing strategy 11th Week 11th Week Distribution and distribution channels 12th Week 12th Week Promotion strategy 13th Week 13th Week General revision 14th Week 14th Week Discussion
RECOMENDED OR REQUIRED READING	Armstrong,G ve Kotler,P.(2009), Marketing: An Introduction, Ninth Edition Pearson International Edition, Pearson Prentice Hall, New Jersey. Yükselen, Cemal (2008), Pazarlama İlkeler-yönetim-örnek olaylar, Detay Yayıncılık, Ankara.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Questions/Answers,Project,Presentation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Project 1 20 Total(%) 50 Contribution of In-term Studies to Overall Grade(%) 50 Contribution of Final Examination to Overall Grade(%) 50 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz Individual or group work 14 10 140 Preparation for Final exam 14 3 42 Course hours 13 3 39 Preparation for Midterm exam 8 3 24 Laboratory (including preparation) Final exam 1 1 1 Homework 1 40 40 Total Workload 287 Total Workload / 30 9,56 ECTS Credits of the Course 10
LANGUAGE OF INSTRUCTION
WORK PLACEMENT(S)	No