Home  »  Faculty of Communication »  Program of Public Relations and Publicity (English 30%)

COURSE UNIT TITLECOURSE UNIT CODESEMESTERTHEORY + PRACTICE (Hour)ECTS
ECONOMICS İLF123 First Term (Fall) 3 + 0 5

TYPE OF COURSE UNITCompulsory Course
LEVEL OF COURSE UNITBachelor's Degree
YEAR OF STUDY1
SEMESTERFirst Term (Fall)
NUMBER OF ECTS CREDITS ALLOCATED5
NAME OF LECTURER(S)Professor Özcan Yağcı
LEARNING OUTCOMES OF THE COURSE UNIT At the end of this course, the students;
1) Will use the working principles of economics.
2) Will relate the basic principles of economics with their field.
3) Can evaluate the economic benefit by taking into account the communication characteristics, needs or differences of individuals, groups, audiences or institutions.
MODE OF DELIVERYFace to face
PRE-REQUISITES OF THE COURSENo
RECOMMENDED OPTIONAL PROGRAMME COMPONENTNone
COURSE DEFINITIONDefine some key terms of micro economics; describe a market and think about a price as an opportunity cost; explain demand and supply; define , calculate, and explain the factors that influence the price elasticity of demand and supply; describe utility and consumer behaviour; describe and eplain firms behaviour; explain and calculate outputs and costs; define some kinds of markets as perfect competition, monopoly , monopolistic competition and oligopoly.
COURSE CONTENTS
WEEKTOPICS
1st Week General concept of economics.
2nd Week Basic terms of economics.
3rd Week Demand
4th Week Supply
5th Week Some application of demand and supply.
6th Week Elasticity of demand and supply.
7th Week The theory of consumer behavior.
8th Week Midterm
9th Week The theory of consumer behavior.
10th Week The theory of firm behavior.
11th Week Cost and Profit of te Firm.
12th Week Markets
13th Week Perfect competition
14th Week Oligopoly, monopoly and monopolistic competition
RECOMENDED OR REQUIRED READINGParkin, M., Economics, Sixth Edition, Addison Wesley World Student Edition, Pearson Education, 2003, USA.
Tucker, I.B. Survey of Economics, Third Edition, South Western College Publishing, 2000, USA.
Türkay, O. ; İktisat Teorisine Giriş.
Ertek, T.; Temel Ekonomi Basından Örneklerle,Beta Yayıncılık
PLANNED LEARNING ACTIVITIES AND TEACHING METHODSLecture, Questions/Answers ve Discussion
ASSESSMENT METHODS AND CRITERIA
 QuantityPercentage(%)
Mid-term140
Other110
Total(%)50
Contribution of In-term Studies to Overall Grade(%)50
Contribution of Final Examination to Overall Grade(%)50
Total(%)100
ECTS WORKLOAD
Activities Number Hours Workload
Midterm exam122
Preparation for Quiz
Individual or group work
Preparation for Final exam16060
Course hours14342
Preparation for Midterm exam15050
Laboratory (including preparation)
Final exam122
Homework
Total Workload156
Total Workload / 305,2
ECTS Credits of the Course5
LANGUAGE OF INSTRUCTIONTurkish
WORK PLACEMENT(S)No
  

KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)
LO1LO2LO3
K1  X   X   X
K2  X   X   X
K3    X   X
K4  X     X
K5  X   X   X
K6  X   X   X
K7  X     X
K8    X   X
K9  X   X   X
K10  X   X  
K11  X     X
K12    X   X
K13  X   X   X
K14    X   X
K15  X   X   X
K16    X   X
K17    X   X
K18  X   X  
K19  X   X   X
K20  X   X  
K21  X   X   X
K22  X   X   X
K23    X   X
K24  X   X   X
K25  X   X   X