At the end of this course, the students; 1) Gain knowledge on the historical development of visual communication 2) Learn the reflections of socio-economic and cultural developments to design from the historical steps of design 3) Start using gained knowledge as an ability for criticising visual materials
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
None
COURSE DEFINITION
This course covers history of design chronologically, and link artistic production with sociological and economical changes. The relationship of visual production to industrialization, technological developments and mass reproduction will constitute the basis of the course.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Introduction
2nd Week
Visual Communication in Pre-historical Ages, Renaissance Period, Industrial Revolution.
3rd Week
Victorian Period, Arts & Crafts, Art Nouveau
4th Week
The Vienna Secession Movement, Jugendstil, The New Objectivity
5th Week
Modern Art Movements: Cubism, Futurism, Dadaism, Surrealism)
6th Week
Poster Design in World War I
7th Week
De Stijl, Bauhaus
8th Week
Mid-term exam
9th Week
Jan Tschichold and the New Typography
10th Week
New York School, Modernism in American Graphic Design
11th Week
Corporate Identity Designs: Olivetti, CBS, IBM
12th Week
Polish, Hippie and Cuban Posters
13th Week
Development of Conceptual Images in America
14th Week
Graphic Design History of the Turkish Republic
RECOMENDED OR REQUIRED READING
Becer, Emre. (2007). Modern Sanat ve Yeni Tipografi. Ankara: Dost Kitabevi Yayınları.
Bektaş, Dilek. (1992). Çağdaş Grafik Tasarımın Gelişimi. İstanbul: Yapı Kredi Yayınları.
Meggs, Philip B., Purvis, Alston W. (2012). Meggs' History of Graphic Design. Fifth Edition. Hoboken, N.J. : John Wiley & Sons.
Tepecik, Adnan (2002). Grafik Sanatlar Tarih-Tasarım-Teknoloji. Ankara: Detay Yayıncılık.
Weill, Alain (2007). Grafik Tasarım. İstanbul: Yapı Kredi Yayınları.