Home  »  Faculty of Communication »  Program of Public Relations and Publicity (English 30%)

COURSE UNIT TITLECOURSE UNIT CODESEMESTERTHEORY + PRACTICE (Hour)ECTS
HISTORY OF DESIGN İTA128 - 3 + 0 5

TYPE OF COURSE UNITElective Course
LEVEL OF COURSE UNITBachelor's Degree
YEAR OF STUDY-
SEMESTER-
NUMBER OF ECTS CREDITS ALLOCATED5
NAME OF LECTURER(S)-
LEARNING OUTCOMES OF THE COURSE UNIT At the end of this course, the students;
1) Gain knowledge on the historical development of visual communication
2) Learn the reflections of socio-economic and cultural developments to design from the historical steps of design
3) Start using gained knowledge as an ability for criticising visual materials
MODE OF DELIVERYFace to face
PRE-REQUISITES OF THE COURSENo
RECOMMENDED OPTIONAL PROGRAMME COMPONENTNone
COURSE DEFINITIONThis course covers history of design chronologically, and link artistic production with sociological and economical changes. The relationship of visual production to industrialization, technological developments and mass reproduction will constitute the basis of the course.
COURSE CONTENTS
WEEKTOPICS
1st Week Introduction
2nd Week Visual Communication in Pre-historical Ages, Renaissance Period, Industrial Revolution.
3rd Week Victorian Period, Arts & Crafts, Art Nouveau
4th Week The Vienna Secession Movement, Jugendstil, The New Objectivity
5th Week Modern Art Movements: Cubism, Futurism, Dadaism, Surrealism)
6th Week Poster Design in World War I
7th Week De Stijl, Bauhaus
8th Week Mid-term exam
9th Week Jan Tschichold and the New Typography
10th Week New York School, Modernism in American Graphic Design
11th Week Corporate Identity Designs: Olivetti, CBS, IBM
12th Week Polish, Hippie and Cuban Posters
13th Week Development of Conceptual Images in America
14th Week Graphic Design History of the Turkish Republic
RECOMENDED OR REQUIRED READINGBecer, Emre. (2007). Modern Sanat ve Yeni Tipografi. Ankara: Dost Kitabevi Yayınları.

Bektaş, Dilek. (1992). Çağdaş Grafik Tasarımın Gelişimi. İstanbul: Yapı Kredi Yayınları.

Meggs, Philip B., Purvis, Alston W. (2012). Meggs' History of Graphic Design. Fifth Edition. Hoboken, N.J. : John Wiley & Sons.

Tepecik, Adnan (2002). Grafik Sanatlar Tarih-Tasarım-Teknoloji. Ankara: Detay Yayıncılık.

Weill, Alain (2007). Grafik Tasarım. İstanbul: Yapı Kredi Yayınları.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODSLecture,Case Study,Discussion,Presentation,Questions/Answers
ASSESSMENT METHODS AND CRITERIA
 QuantityPercentage(%)
Mid-term140
Attendance15
Total(%)45
Contribution of In-term Studies to Overall Grade(%)45
Contribution of Final Examination to Overall Grade(%)55
Total(%)100
ECTS WORKLOAD
Activities Number Hours Workload
Midterm exam111
Preparation for Quiz11010
Individual or group work14342
Preparation for Final exam12020
Course hours14342
Preparation for Midterm exam11010
Laboratory (including preparation)
Final exam111
Homework12424
Total Workload150
Total Workload / 305
ECTS Credits of the Course5
LANGUAGE OF INSTRUCTIONTurkish
WORK PLACEMENT(S)No
  

KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)
LO1LO2LO3
K1  X   X   X
K2  X   X   X
K3  X   X   X
K4    X  
K5  X   X   X
K6  X   X  
K7    X  
K8  X   X  
K9  X   X   X
K10  X   X   X
K11    X  
K12  X   X  
K13  X     X
K14  X   X   X
K15    X  
K16  X     X
K17      X
K18  X    
K19  X   X   X
K20    X  
K21  X   X  
K22  X   X   X
K23    X  
K24  X     X
K25  X   X   X