TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	3
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Have knowledge about the issues that should be included in the strategic plan of an enterprise. 2) Perform basic analyzes used in strategic management. 3) Gain a holistic perspective on business management. 4) Develop strategic thinking skills. 5) Have basic knowledge about strategic management.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
COURSE DEFINITION	Basic concepts, methods and techniques related to strategic management, planning, evaluating, formulating and controlling strategic management activities are taught.
COURSE CONTENTS	WEEK TOPICS 1st Week Introduction to strategic management 2nd Week Terms and concepts related to strategic management 3rd Week External Environment Analysis: General environment 4th Week External Environmental Analysis: Sector environment 5th Week Internal Environmental Analysis: Ability and functions 6th Week Measurement of environmental factors 7th Week Basic strategies and subgroup strategies 8th Week Midterm 9th Week Top Management Strategies: Institutional strategies 10th Week Top Management Strategies: Institutional strategies 11th Week Business Management Strategies: Competition strategies 12th Week Segmental Strategies: Functional strategies 13th Week Case studies 14th Week General review 15th Week Final Exam
RECOMENDED OR REQUIRED READING	1. Lecture notes.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Questions/Answers,Practice,Presentation,Project
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 40 Assignment 1 10 Total(%) 50 Contribution of In-term Studies to Overall Grade(%) 50 Contribution of Final Examination to Overall Grade(%) 50 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz 1 2 2 Individual or group work 2 5 10 Preparation for Final exam 1 20 20 Course hours 14 2 28 Preparation for Midterm exam 1 15 15 Laboratory (including preparation) Final exam 1 1 1 Homework 2 2 4 Total Workload 81 Total Workload / 30 2,7 ECTS Credits of the Course 3
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No