At the end of this course, the students; 1) Interprets the current developments in the contemporary methods and technologies of business management, especially information technologies, local, national, international and global dimensions of business management. 2) Understand the ability to do business in electronic environment. 3) Evaluate strategies for electronic commerce models. 4) Designs new product development in electronic environment. 5) Plans the pricing of electronic products sold. 6) Questions security issues in electronic environment. 7) Understand the history of the Internet. 8) Questions the risk and success in the new eco-system. 9) Evaluate national and international threats. 10) İnterpret the digital gap. 11) Evaluates the B2B model. 12) Evaluates the B2C model. 13) Evaluates the C2C Model. 14) E-marketing, e-advertising issues interprets. 15) İnterprets the applications of commercial sites.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
COURSE DEFINITION
History of the Internet, e-generation, digital economy, e-commerce types, e-marketing, e-mail marketing, internet-BIT usage, e-government, e-quality, e-crimes; current issues related to e-commerce are taught.
COURSE CONTENTS
WEEK
TOPICS
1st Week
The Internet
2nd Week
E-Marketing
3rd Week
New product development in electronic environment
4th Week
E-pricing
5th Week
E-advertising, e-communication, e-brand
6th Week
B2B
7th Week
B2C
8th Week
Midterm
9th Week
C2C
10th Week
C2B
11th Week
E-government
12th Week
E-payment types
13th Week
Security in electronic environment
14th Week
Applications of commercial sites
15th Week
Final Exam
RECOMENDED OR REQUIRED READING
1. Civelek, M. (2003). İnternet Ticareti, Beta Yayıncılık, İstanbul. 2. Öncü, F. (2002). E-pazarlama: İnternet olanaklarıyla ürün ve hizmetin hedef pazara sunulması ve satışı. Litaratür Yayıncılık, İstanbul. 3. Deniz, R. B. (2001). İşletmeden tüketiciye internette pazarlama ve Türkiye'deki boyutları. Beta Yayıncılık, İstanbul.
