At the end of this course, the students; 1) Understands the importance of public relations. 2) Knows the functions. 3) Know the relationship between advertising, public opinion, propaganda and marketing. 4) Have information about promotions. 5) Make public relations applications.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
None
COURSE DEFINITION
Definition of public relations in historical place and time, difference of public relations from other fields such as advertising, propaganda and marketing, Grunig and Hunt's four public relations models, target audience definition, public relations campaigns, media relations, crisis management, company identity, company image and ethical issues in public relations.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Course content, functioning and evaluation and general information about public relations
2nd Week
The basic principles of public relations, the concept of target audience
3rd Week
Historical development of public relations
4th Week
Ethical understanding in public relations
5th Week
Qualifications of public relations specialist
6th Week
Examples of Turkey and organization of public relations from around the world
7th Week
Image of product, brand and institution in public relations
8th Week
Midterm
9th Week
Public relations in marketing communication
10th Week
Public relations and advertising
11th Week
Public relations and exhibition-fair design
12th Week
Public relations and media
13th Week
New transmission technologies and public relations
14th Week
Corporate social responsibility
15th Week
Final Exam
RECOMENDED OR REQUIRED READING
1. Sabuncuoğlu, Z. (2000). İşletmelerde Halkla İlişkiler. Ankara. 2. Odabaşı, Y. (2000). Müşteri İlişkileri Yönetimi. Sistem Yayıncılık, İstanbul. 3. Foster, T. (1997). Müşteri Memnuniyetinin 101 Yolu. Alfa Yayınları, İstanbul. 4. Peltekoğlu, F. (1998). Halkla İlişkiler Nedir? Beta Basım, İstanbul. 5. Bülbül, R. (1998). Halkla İlişkiler. Paragraf Dizgi ve Tasarım, Konya.
