TYPE OF COURSE UNIT	Compulsory Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	2
SEMESTER	Fourth Term (Spring)
NUMBER OF ECTS CREDITS ALLOCATED	6
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) will be able to discuss case studies as a way of understanding the significance of cultural studies in the United States, 2) will be able to apply cultural theories to case studies in contemporary American life and institutions.
MODE OF DELIVERY	E-Learning
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	This course aims to introduce students to the theory and practice of Cultural Studies. Students are introduced to the basic terminology and concepts used in cultural analysis, involving questions of representation, ideology, plurality, and subjectivity.
COURSE CONTENTS	WEEK TOPICS 1st Week Introduction: What is culture? How do we study culture? 2nd Week Definition (Berger, 1-10); How Signs Work (Berger, 11-22); Signs, Symbols, and Signals (Berger, 23-28) 3rd Week Metaphor: Communicating by Analogy (Berger, 29-32); Metonymy: Communicating by Using Associations (Berger, 33-38); Language and Speaking (Berger, 39-46); Syntagmatic Analysis of Texts (Berger, 47-52) 4th Week Forms of Signs (Berger, 53-62); Visual Aspects of Signs (63-70); Problems of Signs (71-76); Denotation and Connotation (77-86) 5th Week Imaginary Signs (Berger, 87-96); Signs that Lie (Berger, 97-106); Men?s Looks: Signifiers and Life-Style (Berger, 107-114); Coherence in Signs (Berger, 115-120); Who Uses Signs? (Berger, 121-126) 6th Week MIDTERM EXAM (24 March 2021) 7th Week Signs and Identity (Berger, 127-140); Terms Associated with Signs (Berger, 140-148); Signs and Images (Berger, 149-158); No Sign as Sign (Berger, 159-164); Signs that Confound: Optical Illusions (Berger, 165-170); Sign Modifiers (Berger, 171-176) 8th Week Manifest and Latent Meanings in Signs (Berger, 177-186); Analyzing Signs and Sign Systems (Berger, 187-194); Codes (Berger, 195-206); Characteristics of Codes (Berger, 207-216); Meaning (Berger, 217-230) 9th Week Case Studies 10th Week Presentation of projects 11th Week Presentation of projects 12th Week Wrap up
RECOMENDED OR REQUIRED READING	Berger, Arthur Asa. Signs in Contemporary Culture: An Introduction to Semiotics. Wisconsin: Sheffield, 1984.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Project,Questions/Answers
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Project 1 20 Attendance 1 10 Presentation of Case Study 1 10 Total(%) 70 Contribution of In-term Studies to Overall Grade(%) 70 Contribution of Final Examination to Overall Grade(%) 30 Total(%) 100
LANGUAGE OF INSTRUCTION	English
WORK PLACEMENT(S)	No