At the end of this course, the students; 1) Become familiar with key issues and ideas in Media Studies, 2) Understand media as a system of interrelated forces including globalization, commercialization, and mass culture, 3) Apply a variety of media theories to critique media content.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
COURSE DEFINITION
This course aims to provide students with the theoretical and conceptual foundations to analyze the role of the media and communication in everyday life. Students learn how to apply critical ideas to media texts and to reflect upon the roles that various media play in daily life.
COURSE CONTENTS
WEEK
TOPICS
1st Week
What is media? What is everyday life? How do they interrelate with each other?
2nd Week
How are people affected by forms of media?
3rd Week
How do media industries construct consumers?
4th Week
How can we study mediated texts?
5th Week
How does news impact upon our views of the world?
6th Week
How powerful is advertising in creating false needs?
7th Week
Midterm Exam
8th Week
How do forms of media empower/disempower individuals and groups?
9th Week
Do media make us closer to, or further away from reality?
10th Week
What are the effects of globalization on media?
11th Week
How does social media shape identity?
12th Week
Should we view digital culture with a utopian or dystopian lens?
13th Week
What is the role and impact of media in everyday life?
14th Week
Revision
RECOMENDED OR REQUIRED READING
Markham, Tim. Media and Everyday Life. Red Globe P, 2017. O'Shaughnessy, Michael, Jane Stadler, and Sarah Casey. Media & Society. Oxford UP, 2016. Burton, Graeme. Media and Society: Critical Perspectives. Open UP, 2010. Marris, Paul, and Sue Thornham, eds. Media Studies: A Reader. New York UP, 2000. Laughey, Dan. Key Themes in Media Theory. Open UP, 2007.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
Lecture,Discussion,Questions/Answers,Presentation
ASSESSMENT METHODS AND CRITERIA
Quantity
Percentage(%)
Mid-term
1
30
Assignment
1
20
Quiz
1
10
Total(%)
60
Contribution of In-term Studies to Overall Grade(%)
60
Contribution of Final Examination to Overall Grade(%)
40
Total(%)
100
ECTS WORKLOAD
Activities
Number
Hours
Workload
Midterm exam
1
2
2
Preparation for Quiz
1
3
3
Individual or group work
14
3
42
Preparation for Final exam
1
10
10
Course hours
14
3
42
Preparation for Midterm exam
1
10
10
Laboratory (including preparation)
Final exam
1
2
2
Homework
1
10
10
Total Workload
121
Total Workload / 30
4,03
ECTS Credits of the Course
4
LANGUAGE OF INSTRUCTION
English
WORK PLACEMENT(S)
No
KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)
