TYPE OF COURSE UNIT	Compulsory Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	2
SEMESTER	Fourth Term (Spring)
NUMBER OF ECTS CREDITS ALLOCATED	6
NAME OF LECTURER(S)	Assistant Professor Defne Tutan
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) analyze signs pertaining to culture through the perspective of Semiotics, 2) apply a critical cultural approach to case studies in contemporary American society.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
COURSE DEFINITION	Building up on the skills acquired in Introduction to Cultural Studies 1, this course focuses on the study of culture through verbal as well as visual means drawing from advertising pictures, photographs, films, videos, and selected readings. Case studies relating to contemporary American culture and life enhance the students? ability to analyze culture critically and systematically.
COURSE CONTENTS	WEEK TOPICS 1st Week Introduction: What is ?Culture?? What is ?Cultural Studies?? What is ?Semiotics?? 2nd Week Introduction: What is ?Culture?? What is ?Cultural Studies?? What is ?Semiotics?? (continued 3rd Week Chapters 1-3: Definition, How Signs Work, Signs, Symbols, and Signals 4th Week Chapters 4-7: Metaphor: Communicating by Analogy, Metonymy: Communicating by Associations, Language and Speaking, Syntagmatic Analysis of Texts 5th Week Chapters 8-11: Forms of Signs, Visual Aspects of Signs, Problems of Signs, Denotation and Connotation 6th Week Chapters 12-15: Imaginary Signs, Signs that Lie, Men?s Looks: Signifiers and Life-Style, Coherence in Signs 7th Week Chapters 16-19: Who Uses Signs, Signs and Identity, Terms Associated with Signs, Signs and Images 8th Week Chapters 20-22: No Sign as Sign, Signs that Confound: Optical Illusions, Sign Modifiers 9th Week Bayram Break 10th Week Chapters 23-27: Manifest and Latent Meanings in Signs, Analyzing Signs and Sign Systems, Codes, Characteristics of Codes, Meaning 11th Week Sign Analyses 12th Week Sign Analyses 13th Week Work Towards Term Projects 14th Week Work Towards Term Projects 15th Week Presentation of Term Projects
RECOMENDED OR REQUIRED READING	Required Reading: Berger, Arthur Asa. Signs in Contemporary Culture: An Introduction to Semiotics. 2 nd ed. Wisconsin: Sheffield, 1999. Recommended Reading: Cobley, Paul, and Litsa Jansz, eds. Introducing Semiotics. Cambridge: Totem, 1997. During, Simon, ed. The Cultural Studies Reader. London: Routledge, 1993. Grossberg, Lawrence, Cary Nelson, and Paula Treichler, eds. Cultural Studies. NY: Routledge, 1992. Hall, Stuart, ed. Representation: Cultural Representation and Signifying Practices. London: Sage, 1997. Surber, Jere Paul. Culture and Critique: An Introduction to the Critical Discourses of Cultural Studies. Nashville, TN: Westview, 1997.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Questions/Answers,Project,Other
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Quiz 2 5 Project 1 20 Attendance 1 5 Total(%) 60 Contribution of In-term Studies to Overall Grade(%) 60 Contribution of Final Examination to Overall Grade(%) 40 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 2 2 Preparation for Quiz 2 2 4 Individual or group work 14 6 84 Preparation for Final exam 1 10 10 Course hours 14 3 42 Preparation for Midterm exam 1 10 10 Laboratory (including preparation) Final exam 1 2 2 Homework Project 1 16 16 Quiz 2 1 2 Total Workload 172 Total Workload / 30 5,73 ECTS Credits of the Course 6
LANGUAGE OF INSTRUCTION	English
WORK PLACEMENT(S)	No