TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Doctorate Of Science
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	15
NAME OF LECTURER(S)	Professor Zeliha Eser
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Know concepts of perception, learning, motivation, self, attitude. 2) Know the types of individual decision making types. 3) Know the consumers buying decision process. 4) Know the methods of buying used in persuasion of consumers. 5) Know the effective factors on purchasing.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	MAND649 STRATEGIC MARKETING MAND650 SELECTED TOPICS IN MARKETING
COURSE DEFINITION	Consumer Behavior is an interdisciplinary field that includes psychology, marketing, communication, economics, anthropology, sociology and geography. This course covers the issues affecting consumer behavior in multidisciplinary construction and consumer markets.
COURSE CONTENTS	WEEK TOPICS 1st Week The Importance of Understanding Consumer Behavior 2nd Week Drive, Motivation and Hedonism 3rd Week Goals, Risk and Uncertainty 4th Week Personality and Self Concept 5th Week Perception, Learning, Attitude Formation and Change 6th Week The Environment, Class and Culture 7th Week Reference Groups, The Family 8th Week Mid-term Examination 9th Week New and Repeat Buying Behavior 10th Week Innovation, Post-Purchase Behavior 11th Week Services Markets, Organisational Buying Behavior 12th Week Consumer Behavior and the Marketing Mix 13th Week Project presentations 14th Week Project presentations
RECOMENDED OR REQUIRED READING	Jim Blythe (2013). Consumer Behaviour, 2nd Ed. SAGE.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Project
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Project 1 30 Total(%) 60 Contribution of In-term Studies to Overall Grade(%) 60 Contribution of Final Examination to Overall Grade(%) 40 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam Preparation for Quiz Individual or group work 1 8 8 Preparation for Final exam 1 14 14 Course hours 14 3 42 Preparation for Midterm exam Laboratory (including preparation) Final exam 1 4 4 Homework Term Project Research 1 8 8 Article Presentation 24 8 192 Article 24 1 24 Total Workload 292 Total Workload / 30 9,73 ECTS Credits of the Course 15
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No