At the end of this course, the students; 1) What it takes to be a leader/manager in terms of communication and public relations. 2) The strong connection between leader's communication skills and organizations' reputation and its relation to conserving his personal and organizations' reputation, 3) What the leader needs to do to reach a stand of influential image, will be comprehended by the student.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
None
COURSE DEFINITION
To acquire a critical understanding of the current issues and debates within both academic and professional contexts of communication, public relations and publicity.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Who is leading? Who is the administrator? What are the differences between a leader and administrator?
2nd Week
What is image? What is the view?
3rd Week
Image can be created? Or Is it a feature? How people affect the image?
4th Week
How to attain "the ideal image" of a leader / manager? Application of examples.
5th Week
Leadership Theories
6th Week
Types of Leadership
7th Week
Midterm
8th Week
Effective Leadership
9th Week
Effective Communication Methods
10th Week
The communication strategy that a leading manager follows.
11th Week
Communication Skills and Communication Skills of a Leader
12th Week
Leadership Communication
13th Week
Leadership requirements of doing
14th Week
Example of applied studies on the leaders
RECOMENDED OR REQUIRED READING
Balcı, Şükrü (2003), Politik Kampanyalarda İmaj Yönetimi (Genç Parti Örneği), Selcuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi,9: 143-161. Brotzen D. (1999), The role of reputation in crisis management. London: Published for the Institute of Directors and AIG Europe (UK). Clampitt, Philip G.; Berk, Laurey; Williams, Lee M. (2002), "Leaders as strategic communicators", Ivey Business Journal, Vol 66 i5 50-56. Eraslan, Levent (2004), Liderlikte Post-Modern Bir Paradigma: Dönüşümcü Liderlik, Uluslar arası İnsanbilimleri Dergisi, vol 1, No 1, ISSN: 1303-5134. Erzen ÜNAL, Meltem (2008), Siyasi Lider İmajlarının Seçimlerde Etkisi, İstanbul Fomburn, Charles J. (1996), Reputation: Realizing Value from the Corporate Image, Boston, Massachusett: Harvard Business School Press. Gardner John W. (1990), On Leadership, The Free Pres, Mac Millan Inc. Goldberg, Richard (2002), "Leaders play key role in keeping organizational culture from being moldy", The Business Journal. Grunig James E. (2005), Halkla İlişkiler ve İletişim Yönetiminde Mükemmellik, (Çeviren: Elif Özsayar), Tribeca İletişim-Danışmanlık, Rota Yayınları, İstanbul. Hall, Jay (1973), "Interpersonal Style and the communication Dilemma: I. Managerial Implications of the Johari Awareness Model", Human Relations, Vol 27 No.4; 381-399. Hall, Jay (1974), "Interpersonal Style and the Communication Dilemma: II. Utility of the Johari Awaraness Model for Genotypic Diagnoses", Human Relations,Vol 28 No.8; 715-736. Lloyd, Herbert M.(1998), Halkla İlişkilerde Meslek Ahlakı, Rota Yayınları, İstanbul. Mutlu, Erol(2004), İletişim Sözlüğü, Bilim ve Sanat Yayınları, Ankara. Künüçen, Hale (2005-2010) Liderlik, Etkili İletişim, Basılmamış Seminer Notları, Ankara.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
Lecture
ASSESSMENT METHODS AND CRITERIA
Quantity
Percentage(%)
Mid-term
1
30
Assignment
1
20
Total(%)
50
Contribution of In-term Studies to Overall Grade(%)
50
Contribution of Final Examination to Overall Grade(%)
50
Total(%)
100
ECTS WORKLOAD
Activities
Number
Hours
Workload
Midterm exam
1
3
3
Preparation for Quiz
2
15
30
Individual or group work
1
20
20
Preparation for Final exam
1
40
40
Course hours
14
3
42
Preparation for Midterm exam
1
20
20
Laboratory (including preparation)
Final exam
1
4
4
Homework
2
30
60
Field Research
1
25
25
Article Presentation
1
2
2
Article
1
30
30
Total Workload
276
Total Workload / 30
9,2
ECTS Credits of the Course
10
LANGUAGE OF INSTRUCTION
Turkish
WORK PLACEMENT(S)
No
KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)
