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COURSE UNIT TITLECOURSE UNIT CODESEMESTERTHEORY + PRACTICE (Hour)ECTS
PUBLIC OPINION AND MEDIA PRP526 - 3 + 0 10

TYPE OF COURSE UNITElective Course
LEVEL OF COURSE UNITMaster's Degree With Thesis
YEAR OF STUDY-
SEMESTER-
NUMBER OF ECTS CREDITS ALLOCATED10
NAME OF LECTURER(S)-
LEARNING OUTCOMES OF THE COURSE UNIT At the end of this course, the students;
1) Formation of public opinion, the value and meaning of the propaganda and media will be discussed in terms of terrorism. Students will learn the relationship between these terms.
2) To learn thorougly the media theories.
3) To ave opinion about the meaning and the value of media in terms of public opinion.
MODE OF DELIVERYFace to face
PRE-REQUISITES OF THE COURSENo
RECOMMENDED OPTIONAL PROGRAMME COMPONENTNone
COURSE DEFINITIONTo acquire a critical understanding of the current issues and debates within both academic and professional contexts of communication, public relations and publicity.
COURSE CONTENTS
WEEKTOPICS
1st Week MEDIA AND IMPORTANCE
2nd Week MEDIA THEORIES
3rd Week GLOBALIZATION AND MEDIA
4th Week MEANING AND IMPORTANCE OF PUBLIC OPINION
5th Week COMMUNITY PSYCHOLOGY AND CHARACTERISTICS
6th Week GROUP - CROWD OF PEOPLE - PUBLIC OPINION
7th Week MIDTERM
8th Week IMPORTANCE OF PUBLIC OPINION IN TERMS OF PUBLIC RELATIONS
9th Week IMPORTANCE OF MEDIEN IN POINT OF PUBLIC RELATIONS
10th Week MEDIEN - PUBLIC OPINION - TERROR
11th Week PROPAGANDA - MEDIEN - PUBLIC OPINION
12th Week MEDIEN - - CROWD OF PEOPLE - POWER
13th Week TO DETERMINE THE MEDIA AGENDA
14th Week EXAMPLES OF MEDIA AND PUBLIC OPINION HAS MOVED IN TERMS OF VALUE
RECOMENDED OR REQUIRED READINGSevindik, Aytekin (2005). Kalabalık Yönetimi, Nüans Yayıncılık, İstanbul.
Onaran, Alim Şerif (1984). Kamuoyu, İstanbul: Filiz Kitapevi.
Canetti, Elias (1998); Kitle ve İktidar, çeviri: Gülşat Aygen, Ayrıntı Yayınları.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODSLecture,Discussion,Project
ASSESSMENT METHODS AND CRITERIA
 QuantityPercentage(%)
Mid-term130
Project120
Total(%)50
Contribution of In-term Studies to Overall Grade(%)50
Contribution of Final Examination to Overall Grade(%)50
Total(%)100
ECTS WORKLOAD
Activities Number Hours Workload
Midterm exam133
Preparation for Quiz21530
Individual or group work12020
Preparation for Final exam14040
Course hours14342
Preparation for Midterm exam12020
Laboratory (including preparation)
Final exam144
Homework23060
Field Research12525
Article Presentation122
Article13030
Total Workload276
Total Workload / 309,2
ECTS Credits of the Course10
LANGUAGE OF INSTRUCTIONTurkish
WORK PLACEMENT(S)No
  

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