At the end of this course, the students; 1) To learn the basic micro and macro level economical approaches of economics. 2) To link these approaches with the production characteristics of media industry. 3) Be able to gain a critical perpective to market qualifications and media industry.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
None
COURSE DEFINITION
To acquire a critical understanding of the current issues and debates within both academic and professional contexts of communication, public relations and publicity.
COURSE CONTENTS
WEEK
TOPICS
1st Week
The interdisciplinary features of media and economics
2nd Week
The law of supply and industry of media
3rd Week
The law of demand and industry of media
4th Week
Some application of price in industry of media
5th Week
Consumer behavior in media
6th Week
Production in media and features of product
7th Week
Midterm
8th Week
The theory of firm behavior and media.
9th Week
Calculation of cost and benefit in media industry
10th Week
Features of markets and media.
11th Week
Perfect competition and monopoly in media industry
12th Week
Monopolistic competition and oligopoly in media industry
13th Week
Critical approaches.
14th Week
Critical approaches.
RECOMENDED OR REQUIRED READING
Parkin, M. , Economics, Sixth Edition, Addison Wesley World Student Edition, Pearson Education, 2003, USA. Tucker, I.B., Survey of Economics, Third Edition, South Western College Publishing, 2000, USA . Adaklı, G. Türkiye'de Medya Endüstrisi, Ütopya Yayınları, Ankara, 2006 Desmoulins, N.T Medya Ekonomisi, İletişim Yayınları, 1993 Söylemez, A. Medya Ekonomisi ve Türkiye Örneği, Boyut Yayınevi, 1997
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
Lecture,Discussion
ASSESSMENT METHODS AND CRITERIA
Quantity
Percentage(%)
Mid-term
1
25
Assignment
1
25
Total(%)
50
Contribution of In-term Studies to Overall Grade(%)
50
Contribution of Final Examination to Overall Grade(%)
50
Total(%)
100
ECTS WORKLOAD
Activities
Number
Hours
Workload
Midterm exam
1
3
3
Preparation for Quiz
2
15
30
Individual or group work
1
20
20
Preparation for Final exam
1
40
40
Course hours
14
3
42
Preparation for Midterm exam
1
20
20
Laboratory (including preparation)
Final exam
1
4
4
Homework
2
30
60
Field Research
1
25
25
Article Presentation
1
2
2
Article
1
30
30
Total Workload
276
Total Workload / 30
9,2
ECTS Credits of the Course
10
LANGUAGE OF INSTRUCTION
Turkish
WORK PLACEMENT(S)
No
KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)
