At the end of this course, the students; 1) To understand what popular culture is, how it works and how it is affected by our culture and how it is affecting our everyday lives. 2) Be able to analyze advertising text as a popular culture product and understand how advertising text reproduce popular culture. 3) Be able to read the advertising texts through various analyze techniques.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
None
COURSE DEFINITION
To acquire a critical understanding of the current issues and debates within both academic and professional contexts of communication, public relations and publicity.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Culture: mass culture, high culture, sub-culture, pop culture
2nd Week
Culture: mass culture, high culture, sub-culture, pop culture
3rd Week
Popular culture: production and consumption
4th Week
Popular culture: production and consumption
5th Week
Relationship between popular culture and advertising
6th Week
Relationship between popular culture and advertising
7th Week
Midterm
8th Week
Advertising: production and consumption
9th Week
Advertising: production and consumption
10th Week
Reading advertisement: Textual analyses methods in structuralism and post-structuralism
11th Week
Reading advertisement: Textual analyses methods in structuralism and post-structuralism
12th Week
Popular culture, ad and discourse
13th Week
Popular culture, ad and gender
14th Week
Popular culture, ad and life style
RECOMENDED OR REQUIRED READING
Dağtaş, Banu (2009) Reklam Kültür ve Toplum. Ütopya: Ankara. Fiske, John (1999) Popüler Kültürü Anlamak. Cev: S. İrvan. Ark: Ankara İrvan, Süleyman ve Binark, Mutlu (der ve cev) (1995) Kadın ve Popüler Kültür. Ark: Ankara. Korkmaz, Nilüfer ve Yaylagül, Levent (2008) Medya, Popüler Kültür ve İdeoloji. Dipnot: Ankara Leiss, W., Kline, S. ve Sut Jhally (1988) Social Communication in Advertising. Nelson: Canada. Oktay, Ahmet (2002) Türkiye'de Popüler Kültür. Everest: İstanbul. Özbek, Meral (1991) Popüler Kültür ve Orhan Gencebay Arabeski. İstanbul: İletişim. Storey, John (2000) Popüler Kültür Çalışmaları. Kuramlar ve Metodlar. Cev: K. Şahinbaş. Babil: İstanbul. Wernick, Andrew (1996) Promosyon Kültürü. Reklam, İdeoloji ve Sembolik Anlatım. Çev: O. Akınhay. Bilim ve Sanat: Ankara. Williams, Raymond (1993) Kültür. Cev: S. Aydın. İmge: Ankara. Williamson, Judith (2001) Reklamların Dili. Reklamlarda Anlam ve İdeoloji. Cev: A. Fethi. Ütopya: Ankara. Mutlu, Erol (2005) "Popüler Kültürü Eleştirmek" Globalleşme, Popüler Kültür ve Medya. Ütopya: Ankara. s: 293-333. Ress, G. R. (1999) "Yapısalcılık ve Popüler Kültür" Popüler Kültür ve İktidar. Der: N. Güngör. Vadi: Ankara. s: 347-367. Shumway, David (1999) "Postyapısalcılık ve Popüler Kültür" Popüler Kültür ve İktidar. Der: N. Güngör. Vadi: Ankara. s: 368-406. Bennett, Tony (1999) "Popüler ve Popüler Kültür Politikası" Popüler Kültür ve İktidar. Der: N. Güngör. Vadi: Ankara. s: 53-72. Kellner, Douglas (2001) "Popüler Kültür ve Postmodern Kimliklerin İnşası". Doğu-Batı Dergisi. Cev: G. Seçkin. Felsefe, Kültür ve Sanat Yayınları: Ankara. S: 195-226.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
Discussion,Lecture
ASSESSMENT METHODS AND CRITERIA
Quantity
Percentage(%)
Assignment
1
20
Practice
1
40
Total(%)
60
Contribution of In-term Studies to Overall Grade(%)
60
Contribution of Final Examination to Overall Grade(%)
40
Total(%)
100
ECTS WORKLOAD
Activities
Number
Hours
Workload
Midterm exam
1
3
3
Preparation for Quiz
2
15
30
Individual or group work
1
20
20
Preparation for Final exam
1
40
40
Course hours
14
3
42
Preparation for Midterm exam
1
20
20
Laboratory (including preparation)
Final exam
1
4
4
Homework
2
30
60
Field Research
1
25
25
Article Presentation
1
2
2
Article
1
30
30
Total Workload
276
Total Workload / 30
9,2
ECTS Credits of the Course
10
LANGUAGE OF INSTRUCTION
Turkish
WORK PLACEMENT(S)
No
KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)
