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COURSE UNIT TITLECOURSE UNIT CODESEMESTERTHEORY + PRACTICE (Hour)ECTS
ANALYZING OF VISUAL AND WRITTEN TEXT IN PUBLIC RELATIONS PRP517 - 3 + 0 10

TYPE OF COURSE UNITElective Course
LEVEL OF COURSE UNITMaster's Degree With Thesis
YEAR OF STUDY-
SEMESTER-
NUMBER OF ECTS CREDITS ALLOCATED10
NAME OF LECTURER(S)-
LEARNING OUTCOMES OF THE COURSE UNIT At the end of this course, the students;
1) To develop systematic awareness on the complexities of the texts existing in the universe of signification;
2) To gain the ability to recognize and use the meta language of the models of discourse and rhetorical analysis;
3) To develop an ability to understand, interpret and analyse texts and to generate a metatext.
MODE OF DELIVERYFace to face
PRE-REQUISITES OF THE COURSENo
RECOMMENDED OPTIONAL PROGRAMME COMPONENTNone
COURSE DEFINITIONTo develop systematic awareness on the complexities of the texts existing in the universe of signification.
COURSE CONTENTS
WEEKTOPICS
1st Week Context and culture Signs and Meaning
2nd Week Cultural Literacies and Way of Seeing and Practices
3rd Week Ideology and Subjectivity Self-reflection, dialogy
4th Week Framing and Analysing Context Intertextuality, discourse, genre and narrative
5th Week Speech Genres
6th Week Written genres
7th Week Midterm
8th Week Visual Mediums
9th Week Approaches to discourse analysis: Structuralism, Post structuralism
10th Week Approaches to discourse analysis: Pragmatism and Critical Discourse analysis
11th Week Approaches to discourse analysis: Semiotics and Reception
12th Week Application of analysis to Speech Genres and Narratives
13th Week Applications of analysis to Written and Visual Genres and Narratives
14th Week Textual Production and feedback
RECOMENDED OR REQUIRED READINGBARKER Chris and Dariusz GALASINSKI. 2001. Cultural Studies and Discourse Analysis: A dialogue Language and Identity. London: Sage Publications.
BURKE, Kenneth. (1937). Literature as Equipment for Living. Contemporary Literary Cirticism: Literary and Cultural Studies, 1994) (Ed. Robert Con Davis & Roland Schlefier). London: Longman.
BAHKTIN, Mikhail. 1981. The dialogic imagination: four essays. Austin: University of Texas Press.
BARTHES, Roland, (1964). What is Criticism? Contemporary Literary Cirticism: Literary and Cultural Studies, 1994) (Ed. Robert Con Davis & Roland Schlefier). London: Longman
BARTHES, Roland, 1987.Yazı nedir. İstanbul: Hil Yayıları
BARTHES, Roland.1997. Göstergebilimsel Serüven (Çev. Mehmet Rifat, Sema Rifat) İstanbul: Yapı Kredi Yayınları.
ECO, Umberto. 1979. A theory of semiotics. Bloomington Indiana University Press
ECO, Umberto.1989. The Open Work. London: Hutchinson Radius
ECO, Umberto. 1990. The Limits of interpretation. Bloomington: Indiana University Press.
ECO, Umberto ,1991. Alımlama göstergebilimi. Istanbul: Düzlem
FOUCAULT, Michel, (1969). What is an Author?. Contemporary Literary Cirticism: Literary and Cultural Studies, 1994) (Ed. Robert Con Davis & Roland Schlefier). London: Longman
GOTTDIENER, Mark, 2005. Postmodern Göstergeler: Maddi Kültür ve Postmodern Yaşam Biçimleri (Çev. Erdal Cengiz, Hakan Gür, Arhan Nur) Ankara: İmge Yayınları
GÖKTÜRK, Aksit. 1986. Çeviri: dillerin dili. İstanbul: : Çağdas Yayınları
GÖKTÜRK, Akşit. 1997. Okuma uğraşı: yazın metninin kavranışında okur,metin, yazar. İstanbul:Yapı Kredi Yayınları.
GÖKTÜRK, Akşit. 2002. Sözün Ötesi. Istanbul:Yapı Kredi Yayınları.
ISER, Wolgang. 2000. The range of interpretation .Columbia University Press New York
ISER,Wolgang. 1978. The act of reading: a theory of aesthetic response. Baltimore: Johns Hopkins University Press
JAUSS, Hans Robert. 1982. Aesthetic experience and literary hermeneutics. Minneapolis: University of Minnesota Press
JAUSS, Hans Robert. 1989. Question and answer: forms of dialogic understanding.Minneapolis: University of Minnesota Pres.
KRISTEVA, Julia 1982. Desire in language : a semiotic approach to literature and art. Oxford: B.Blackwell.
KRISTEVA, Julia 1991. Strangers to ourselves. Hempstead: Harvester Wheatsheaf Hemel.
SARUP, Madan. 2004. Postyapısalcılık ve Postmodernizm (Çev. Abdülbaki Güçlü). Ankara: Bilim ve Sanat Yayınları.
SCHIRATO Tony and Susan YELL. 2000. Communication and Culture. London: Sage Publications.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODSLecture,Discussion
ASSESSMENT METHODS AND CRITERIA
 QuantityPercentage(%)
Mid-term120
Assignment140
Total(%)60
Contribution of In-term Studies to Overall Grade(%)60
Contribution of Final Examination to Overall Grade(%)40
Total(%)100
ECTS WORKLOAD
Activities Number Hours Workload
Midterm exam133
Preparation for Quiz21530
Individual or group work12020
Preparation for Final exam14040
Course hours14342
Preparation for Midterm exam12020
Laboratory (including preparation)
Final exam144
Homework23060
Field Research12525
Article Presentation122
Article13030
Total Workload276
Total Workload / 309,2
ECTS Credits of the Course10
LANGUAGE OF INSTRUCTIONTurkish
WORK PLACEMENT(S)No
  

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