At the end of this course, the students; 1) To know basic concepts of communication literature,how to handle of communication process and to importance in field of individuals, groups and society 2) To know the public relations' theoretichal basis and meaning in terms of communication. 3) To know basic functions, normative structure and problems to the scope of public relations in different types of groups.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
None
COURSE DEFINITION
Learn basic concepts of communication literature.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Conceptual and historical basis of communication
2nd Week
The functions of communication
3rd Week
The elements of the communication process
4th Week
Concepts related to communication
5th Week
Concepts related to communication
6th Week
Public relations and communication
7th Week
Midterm
8th Week
Conceptual and historical basis of public relations
9th Week
The nature of public relations
10th Week
The functions of public relations
11th Week
The phases of Public Relations Process
12th Week
The phases of Public Relations Process
13th Week
Organizational Theories and public relations
14th Week
Organizational Theories and public relations
RECOMENDED OR REQUIRED READING
Dimbly, Richard (1998) More than Words: An Introduction to Communication London: Rutledge. Fiske, John (1996) İletisim Çalışmalarına Giriş, Çev: Süleyman İrvan. Ankara: Bilim ve Sanat Gökçe, Orhan (2003) İletişim Bilimine Giriş: İnsanlar Arası İlişkilerin Sosyolojik Bir Analizi, Ankara: Turhan Kitabevi. Akıncı, Z. Beril (1997) Kurum Kültürü ve Örgütsel İletişim, İstanbul: İletişim Yayıncılık. Biber, Ayhan (2003) Halkla İlişkilerde Temel Kavramlar, Ankara: Nobel Yayınları. Biber, Ayhan (2004) Halkla İlişkilerde Teorik Bir Çerçeve, Ankara: Vadi Yayınları Can, Halil (1997) Organizasyon ve Yönetim, Ankara: Siyasal Kitabevi. Ertekin, Yücel (1995) Halkla İlişkiler, Üçüncü Basım, Ankara: TODAİE Gürgen, Haluk (1997) Örgütlerde İletişim Kalitesi, İstanbul: Der Yayınları. Karalar, Rıdvan (1998) İşletme Yönetiminde Halkla İlişkiler, Üçüncü basım, Eskişehir: Anadolu Üniversitesi Basımevi. Kazancı, Metin (1997) Kamuda ve Özel Sektörde Halkla İlişkiler, İkinci basım, Ankara: Turhan Kitapevi. Kazancı, Metin (1986) "Halkla İlişkilerin Anlam ve İçeriği" Halkla İlişkiler (Seçme Yazılar), Der. Fermani Maviş, Eskişehir: Anadolu Üniversitesi Yayınları. Kogan, Irving Smith (1973) Public Relations. New York: Alexander Hamilton Institute. Lesly, Philip (1979) Lesly's Public Relations Handbook, Prentice-Hall. Mayhew, Leon H. (1997) The New Public, Cambridge: Cambridge University Onal, Güngör (1997) Halkla İlişkiler, İstanbul: Türkmen Kitapevi. Uysal, Birkan (1998) Siyaset Yönetim Halkla İlişkiler, Ankara: TODAİE
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
Lecture,Discussion
ASSESSMENT METHODS AND CRITERIA
Quantity
Percentage(%)
Mid-term
1
30
Project
1
10
Total(%)
40
Contribution of In-term Studies to Overall Grade(%)
40
Contribution of Final Examination to Overall Grade(%)
60
Total(%)
100
ECTS WORKLOAD
Activities
Number
Hours
Workload
Midterm exam
1
3
3
Preparation for Quiz
2
15
30
Individual or group work
1
20
20
Preparation for Final exam
1
40
40
Course hours
14
3
42
Preparation for Midterm exam
1
20
20
Laboratory (including preparation)
Final exam
1
4
4
Homework
2
30
60
Field Research
1
25
25
Article Presentation
1
2
2
Article
1
30
30
Total Workload
276
Total Workload / 30
9,2
ECTS Credits of the Course
10
LANGUAGE OF INSTRUCTION
Turkish
WORK PLACEMENT(S)
No
KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)
