At the end of this course, the students; 1) Differentiate the weakness and strengths of traditional marketing strategies. 2) Develop marketing research programs for the organization. 3) Develop and apply short term and long term strategic plans that are linked to selected market and rivalries. 4) Understand the importance of public relations in recreational organizations. 5) Know the conceptions of target marketing parts and strategies.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
None
COURSE DEFINITION
This course gives basic knowledge and practical experience of marketing and public relations in recreation. It focuses on the main principles of service marketing and the reflections of public relations practices on recreational organizations. In this context, it examines processes such as the analysis of marketing concepts and methods, components of the marketing mix, effective marketing techniques, marketing of services, consumer behavior and public relations planning, within the framework of examples from the recreation and sports industry.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Marketing, Recreation and Sports Marketing: Basic Concepts
2nd Week
Advances in Marketing Understanding
3rd Week
Marketing Environment
4th Week
Service Concept and Service Marketing
5th Week
Marketing Components, Marketing Mix
6th Week
Midterm Exam
7th Week
Marketing Components, Marketing Mix
8th Week
Personnel, Customer and Physical Evidence in Service Marketing
9th Week
Demand and Capacity Management in Service
10th Week
Consumer Behavior
11th Week
Service Marketing and New Approaches
12th Week
Midterm Exam
13th Week
Sports Marketing, Marketing Communication and Sports
14th Week
Student Presentations ? Marketing and Public Relations Plan
15th Week
Student Presentations ? Marketing and Public Relations Plan
RECOMENDED OR REQUIRED READING
Gençer, R. T. (2003). Olimpik Pazarlama Programlarının Yarattığı Katkılar Üzerine Bir Değerlendirme. İçöz, O. & Kozak, M. (2002). Turizm Ekonomisi: Turizmin Makro ve Mikro Ekonomik Etkileri. 2.Bası, Turhan Kitapevi, Ankara. Yağcı, Ö. (2003). Turizm Ekonomisi. Detay Yayıncılık, Ankara. Cheverton, P. (2004). Key Marketing Skills: Strategies, Tools & Techniques for Marketing Success. Kogan Page Limited.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
Lecture,Practice
ASSESSMENT METHODS AND CRITERIA
Quantity
Percentage(%)
Mid-term
2
40
Project
1
30
Total(%)
70
Contribution of In-term Studies to Overall Grade(%)
70
Contribution of Final Examination to Overall Grade(%)
30
Total(%)
100
ECTS WORKLOAD
Activities
Number
Hours
Workload
Midterm exam
1
2
2
Preparation for Quiz
Individual or group work
1
15
15
Preparation for Final exam
1
20
20
Course hours
14
3
42
Preparation for Midterm exam
1
10
10
Laboratory (including preparation)
Final exam
1
2
2
Homework
2
15
30
Total Workload
121
Total Workload / 30
4,03
ECTS Credits of the Course
4
LANGUAGE OF INSTRUCTION
Turkish
WORK PLACEMENT(S)
No
KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)
