TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Master's Degree With Thesis
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	10
NAME OF LECTURER(S)	Professor Feride Bahar Işın
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Gain an ability to apply acquired knowledge. 2) Gain an ability to be dominated by Critical subjects about how the opportunities are turned into competitive advantages 3) Gain an ability of using techniques to plan new products and product management 4) Gain an ability to define competition effect of developing and introducing new products
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION
COURSE CONTENTS	WEEK TOPICS 1st Week Critical subjects about how the opportunities are turned into competetive advantages by entrepreneurs and technical managers 2nd Week Strategies and teories of innovation and entrepreneurship 3rd Week Economic and social effects of innovation and entrepreneurship 4th Week E-innovation 5th Week Open innovation 6th Week Product and service innovations 7th Week The techniques to plan new products, Product management 8th Week Midterm 9th Week Competition effect of developing and introducing new products 10th Week Consumer innovativeness 11th Week Marketing innovation and marketing of innovations 12th Week Organizationa innovationl 13th Week Interfere against innovation 14th Week Project presentations
RECOMENDED OR REQUIRED READING	Robert A. Burgelman, Clayton M. Christensen, Steven C Wheelwright, Strategic Management of Technology and Innovation, McGraw-Hill/Irwin Kate Goffin, Rick Mitchell, Innovation Management : Strategy and Implementation Using the Pentathlon Framework, Palgrave
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Questions/Answers,Discussion,Presentation,Practice
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Assignment 1 10 Quiz 1 10 Total(%) 50 Contribution of In-term Studies to Overall Grade(%) 50 Contribution of Final Examination to Overall Grade(%) 50 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 2 2 Preparation for Quiz 1 14 14 Individual or group work 14 13 182 Preparation for Final exam 1 25 25 Course hours 14 3 42 Preparation for Midterm exam 1 25 25 Laboratory (including preparation) Final exam 1 2 2 Homework 1 14 14 Total Workload 306 Total Workload / 30 10,2 ECTS Credits of the Course 10
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No