| TYPE OF COURSE UNIT | Elective Course |
| LEVEL OF COURSE UNIT | Master's Degree Without Thesis |
| YEAR OF STUDY | - |
| SEMESTER | - |
| NUMBER OF ECTS CREDITS ALLOCATED | 10 |
| NAME OF LECTURER(S) | Professor Feride Bahar Işın
|
| LEARNING OUTCOMES OF THE COURSE UNIT |
At the end of this course, the students;
1) will learn the concepts of perception, learning, motivation, self, attitude.
2) will learn the process of consumers buying decision process.
3) will learn the methods of buying used in persuasion of consumers.
|
| MODE OF DELIVERY | Face to face |
| PRE-REQUISITES OF THE COURSE | No |
| RECOMMENDED OPTIONAL PROGRAMME COMPONENT | None |
| COURSE DEFINITION | |
| COURSE CONTENTS | | WEEK | TOPICS |
|---|
| 1st Week | Introduction to consumer behaviors | | 2nd Week | Perception and learning | | 3rd Week | Motivation, values, self | | 4th Week | Personality and life styles | | 5th Week | Attitudes and environmental interaction | | 6th Week | Decision making, purchasing, and consuming | | 7th Week | Quality perceptions | | 8th Week | Quality awareness | | 9th Week | Mid-term exam | | 10th Week | Household decision making | | 11th Week | Subcultures and social classes | | 12th Week | Religion and ethnic group | | 13th Week | Consumers and cultures | | 14th Week | Project presentations |
|
| RECOMENDED OR REQUIRED READING | Solomon, Michael R. (2002). Consumer Behaviour: Buying, Having and Being International. 5. basım. Prentice Hall |
| PLANNED LEARNING ACTIVITIES AND TEACHING METHODS | Lecture,Questions/Answers,Problem Solving,Practice,Other |
| ASSESSMENT METHODS AND CRITERIA | | | Quantity | Percentage(%) |
|---|
| Mid-term | 1 | 35 | | Assignment | 2 | 15 | | Quiz | 2 | 15 | | Total(%) | | 65 | | Contribution of In-term Studies to Overall Grade(%) | | 65 | | Contribution of Final Examination to Overall Grade(%) | | 35 | | Total(%) | | 100 |
|
| ECTS WORKLOAD |
| Activities |
Number |
Hours |
Workload |
| Midterm exam | 1 | 2 | 2 | | Preparation for Quiz | 2 | 4 | 8 | | Individual or group work | 14 | 14 | 196 | | Preparation for Final exam | 1 | 20 | 20 | | Course hours | 14 | 3 | 42 | | Preparation for Midterm exam | 1 | 20 | 20 | | Laboratory (including preparation) | | | | | Final exam | 1 | 2 | 2 | | Homework | 2 | 6 | 12 | | Total Workload | | | 302 |
|---|
| Total Workload / 30 | | | 10,06 |
|---|
| ECTS Credits of the Course | | | 10 |
|---|
|
| LANGUAGE OF INSTRUCTION | Turkish |
| WORK PLACEMENT(S) | No |
| | |
