TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Associate Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Know the concept of marketing. 2) Know marketing mix. 3) Can make market survey. 4) Know distribution channels. 5) Possess knowledge about International Marketing.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	This course aims to explain the concepts related to marketing and marketing management and marketing in conjunction with the historical development of the idea, the concept of marketing as a whole, to inform about the content and focus. Another important purpose is to equip the students as a candidate for marketing departments of the industry related businesses.
COURSE CONTENTS	WEEK TOPICS 1st Week Marketing Topic, Scope, Evolution and Modern Marketing Management 2nd Week Marketing Environment, The Role of Strategic Planning and Marketing 3rd Week Marketing Information Systems and Marketing Research 4th Week Consumer Markets and Consumer Behavior 5th Week Industrial (Organizational) Markets and Industrial Buyer Behaviour 6th Week Market Sections, Choosing Your Target Market and Demand Estimates 7th Week Product, Price 8th Week Midterm exam 9th Week Generally Promotion (Promotion) 10th Week Personal Selling and Sales Management 11th Week Advertising, Sales Promotion and Publicity 12th Week Distribution: Distribution Channels and Physical Distribution 13th Week Marketing Management and Auditing Organization Practice 14th Week International Marketing, Services Marketing
RECOMENDED OR REQUIRED READING	- Yükselen, C. (2010). Pazarlama, 8. Baskı, Ankara: Detay Yayıncılık. - Kotler, P., J. Bowen ve J. Makens. (1999). Marketing for Hospitality and Tourism, Second Edition, New Jersey: Prentice Hall. - Lovelock, C. Ve J. Wirtz. (2011). Servives Marketing, Seventh Edition, New Jersey: Pearson Education, Inc.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Presentation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 40 Assignment 1 10 Total(%) 50 Contribution of In-term Studies to Overall Grade(%) 50 Contribution of Final Examination to Overall Grade(%) 50 Total(%) 100
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No