TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Master's Degree With Thesis
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	10
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Examine the effect of the economic-political change that emerged in the post-capitalist period, in the post-industrial period, on the developing and changing capitalist production system, 2) In commodity production, change is made in function, image, representation, etc. analyzes the commodity and its representative role in capitalist political economy, 3) Also analyzes the basic principles, theories and practices of commodity aesthetics through Turkey and China.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	-
COURSE DEFINITION	The basic principles, theories and practices of commodity aesthetics, which focus on the change in the capitalist production system that took place after 1950, are analyzed. In this context, the paradigms of change in industrial production, the "aesthetic and meta-aesthetic" dimension of productions such as media production, advertising and cinema; considered in the context of design and visual culture. Changing and developing "aesthetic, economy-political" paradigms in commodity production are discussed. Today's modern theory and practices of commodity aesthetics are discussed through the examples of China and Turkey.
COURSE CONTENTS	WEEK TOPICS 1st Week Paradigm change in aesthetics 2nd Week Introduction to the principles and practices of meta aesthetics 3rd Week "Theory-method-practice" 4th Week Haug: Meta and aesthetic production. 5th Week Transition from commodity to image production - Transition to pos industrial, post fordist era 6th Week Image production-Applications: Advertising, Fashion, photography 7th Week Industry, art and political economy changes 8th Week Midterm 9th Week Aesthetic technocracy 10th Week Aesthetic technocracy: Marketing aesthetics 11th Week Advertising-Youth fetishism-Consumption society 12th Week Current situation in meta aesthetics: China, Turkey and South Korea 13th Week Circularity and Fashion, Operation of meta-aesthetic technocracy in terms of visual communication 14th Week Overall rating: discussion
RECOMENDED OR REQUIRED READING	Adorno, The Culture Industry, (ed.J.M.Bernstein) Routladge, London 1991 C.L.Strauss, Yapısal Antropoloji (çev.Adnan Kahiloğlu) İmge, 2012 S.Freud, Totem ve Tabu (Çev.Kamuran Şipal) Say yay. 2011, İstanbul Bernstein J.M. (1997). "Aesthetics Alienation from Kant to Derrrida and Adrono",UK. Blackwell. Barthes R.(1993). "Göstergebilimsel Serüven" (Çev. Mehmet Rıfat-Sema Rıfat). İstanbul. YKY. Brand J.,& Hailey C.(1997). Constructive Dissonance, Arnold Schoneberg and the Transformations of Twientith-Century Culture, 1997, Usa, (Edited) University of California Press. Burke S.,(1988). "The Death and Return of the Author", UK. Edinburg University Press. Cashmore, E.& Hhris R.(1999). ?Dictionary of Culturel Theorist.? London. Arnold Publishers. Cross, Ian (2008). "Music as a Communicative Medium" The Prehistory of Language R.Botha,C.Knight(Eds).UK. Oxford University Press. Culler Jonathan,(2002). "Structure Poetics", London. Routledge. Donald Merlin (1991). "Origins of the Modern Mind" UK. Cambridge: Harward University Press Cryan D. & Shatil S. & Mayblin B.(2010). "Mantık" (çev. Nurettin Elhüsyni) İstanbul. YKY D?errico, Francesco, (2003) Archaeological Evidence for the Emergence of Language, Symbolism, and Music?An Alternative Multidisciplinary, Perspective: Journal of World Prehistory, Vol. 17, No. 1,UK. March. Dale Reubart,(1985) Anxiety and Musical Performance, USA., Da Capo Press. Dowling, Jay, Aron Barbey, Laura Adams (1999) ?Melodic and Rhytmic Contour in Perception and Memory? http//decisionneurosciencelab.org Derrida J.(1976). Of Grammatology (Translated by Hayatri C. Spivak) Baltimore and London. The John Hopkins Universirty Press. Derrida J.(1992). "Acts of Literature" (ed. Derek Attrıdge) London, Routledge. Dekens O. (2015) Yapısalcılık (Çev. Atakan Altınörs) İstanbul, Bilge Yayınevi. Freud S. (2012). "Totem ve Tabu" (çev. Kamuran Şipal) Ankara. Say Yayınları. Godwin J.(1990). "The Harmony of The Spheres",USA. Inner Tradition International Ltd. Jackendoff, Ray.-Fred Lerdahl, F.(2004). "The Capacity for Music:What is it, and What's Special About it?": UK. Cognition. Version of July 1. Jackendoff, Ray.(1993). "Patterns in the Mind." UK. Harvester Wheatsheaf. Iverson, John R., Aniruddh D. Patel ve Kengo Ohgushi (2004) Perception of Non-Linguistic Rhytmic Stimuli by American and Japanese Listeners. Ktoto. Proceedings of the International Congress of Acoustics. Davıs F., Moda Kültür ve Kimlik, (Çev. Özden Arıkan) Yapı Kredi Yay. 1997, İstanbul. Fischer J. Sosyoloji Nedir? (Çev. Nilgün Çelebi) Atilla kitabevi, 1996, Ankara. Gür, Ş. Ö.; Mekan Örgütlenmesi, Gür Yayıncılık, Trabzon, 1996. Haug W.F. Meta Estetiğinin Kritiği, (Çev. Metin Toprak) Felsefe Logos, 2008, İstanbul. Wittgenstein L. (2009). "Kesinlik Üstüne & Kültür ve Değer." (çev.Doğan Şahiner) İstanbul. Metis. Wittgenstein L.(1986). "Philosophical Invesitigations." (Translated by G.E.M. Anscombe) UK. Basil Black Well. Wittgenstein L.(2011). "Tractatus", (çev. Oruç Aruoba) İstanbul. Metis. Worringer W. (1985). "Soyutlama ve Özdeşleyim" (Çev. İsmail Tunalı). Remzi Kitabevi.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Practice,Presentation,Discussion,Other
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 40 Attendance 1 10 Total(%) 50 Contribution of In-term Studies to Overall Grade(%) 50 Contribution of Final Examination to Overall Grade(%) 50 Total(%) 100
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No