TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Master's Degree With Thesis
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	10
NAME OF LECTURER(S)	Professor Emir Hasan Ülger
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Deal with visual culture and communication aspects of structural anthropology and cultural anthropology, 2) Examine related theories of anthropology and visual culture, 3) Understand cultural indicators, symbols and logos theoretically better in an anthropological context, 4) The work of the field of visual communication, which exists today in a wide range from commercial products to political campaigns, understand in an anthropological context.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	-
COURSE DEFINITION	Cultural anthropology, which is an important specialization of anthropology that deals with human in its broadest aspects, develops various theories and practices in the context of structural linguistics and cultural semiology. In this context, the universal background codes of the productions in the field of visual communication in the context of cultural anthropology and semiology, the principles of the universal functioning of the human mind, the idea of universal binary opposites in the field of design and visual communication; From totemism to "1-0" logic and cybernetic applications, its analysis, development and effects on a wide scale are discussed. In addition, the effect of cultural and anthropological codes on design and its visual communication dimension are also discussed.
COURSE CONTENTS	WEEK TOPICS 1st Week Introduction to Cultural Anthropology. Types of anthropology: physics and social anthropology 2nd Week Diffusionist theory, Cultural theories 3rd Week "Theory - Method - Practice" 4th Week Totem and Taboo: Social law-The origin of morality-The birth of modern man. C.G.Jung, Man and his symbols - Archetypes: Visual communication and language codes 5th Week Theories C.L.Strauss, "Wild Thought" Chapter 1: The science of the concrete 2. The Logic of Totemic classification 3. Transformation systems 4. Totem and caste 5. Re-found time 6. History and dialectics 6th Week Race - History - Culture, Structural Anthropology, Anthropology Against the Problems of the Modern World. Chapter 1: Language and Kinship relations 2. Social organization 7th Week Cultural indicators, semiology and visual arts influence 8th Week Midterm 9th Week Semiology-Barthes: Empire of Signs, mythology 10th Week Anthropology and semiological analysis in cinema, propaganda and mass media 11th Week Form structure of fairy tales, hero myth and modern cinema editing 12th Week Trademarks, advertising, banners, logos and design in the context of cultural indicators 13th Week Examples and applications of anthropological codes of visual communication in the field of commercial, industrial and design in Turkey 14th Week General evaluation
RECOMENDED OR REQUIRED READING	Antropolojiyle ilgili bütün kitaplar, alanı besleyen bütün filmler, reklamlar, afişler, yapılmış araştırma ve anketler ve bilimsel yayınlar dersin kaynağı olarak önem taşımaktadır. Adorno, The Culture Industry, (ed.J.M.Bernstein) Routladge, London 1991 Yaban Düşünce (çev.Tahsin Yücel) Doğan yay. 1984 Strauss, C. L. (2012). "Yapısal Antropoloji" (çev. Adnan Kahiloğulları) Ankara. İmge Yayınları. Strauss C.L. (2013). "Mit ve Anlam" (çev. Gökhan Y.Demir)İstanbul. İtaki Yayınları. Strauss C.L. (1983). "Yaban Düşünce" (çev. Tahsin Yücel) Hürriyet Vakfı Yayınları, İstanbul Strauss C.L.(2018). "Uzaktan Yakından" (çev. Haldun Bayrı) İstanbul. Metis Yayınları. Strauss C.L. (2016). "Hüzünlü Dönenceler" (çev. Ömer Bozkurt). İstanbul. Cogito. Strauss C.L. (2013). "Hepimizi Yamyamız" (çev. Haldun Bayrı) İstanbul. Metis Yayınları. Strauss C.L (2007). "Irk, Tarih, Kültür" (çev. Haldun Bayrı) İstanbul. Metis Yayınları. Soykan Ö.N. (2000) Felsefe ve Dil, Witgenstein Üzerine Bir Araştırma? İstanbul. Kabalcı Yayınları. Schullian D. M. & Max S. (1948) (Edited) Music and Medicine, New York, Henry Scuman Press.. Wagner R.(1994) Pilgrimage to Beethoven, (Tranleted by, W.A.Ellis) Lincoln and London. University of Nebraska Press. Wittgenstein L.(2009). ?Kesinlik Üstüne & Kültür ve Değer.? (çev.Doğan Şahiner) İstanbul. Metis. Wittgenstein L.(1986). "Philosophical Invesitigations." (Translated by G.E.M. Anscombe) UK. Basil Black Well. Irk, Tarih, Kültür (Çev. Haldun Bayrı) Metis Yay. İstanbul, 2007 ___________Modern dünyanın Sorunları Karşısında Antropoloji (Akın Terzi) Metis, 2011 S.Freud, Totem ve Tabu (Çev.Kamuran Şipal) Say yay. 2011, İstanbul C.G.Jung, İnsan ve Sembolleri, __________Dört Arketip (çev.Zehra Yılmazer)Metis yay, 2010, İst. Davıs F., Moda Kültür ve Kimlik, (Çev. Özden Arıkan) Yapı Kredi Yay. 1997, İstanbul Fischer J. Sosyoloji Nedir ? (Çev. Nilgün Çelebi) Atilla kitabevi, 1996, Ankara Gür, Ş. Ö.; Mekan Örgütlenmesi, Gür Yayıncılık, Trabzon, 1996. Haug W.F. Meta Estetiğinin Kritiği, (Çev. Metin Toprak) Felsefe Logos, 2008, İstanbul.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Presentation,Discussion,Practice,Other
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 40 Attendance 1 10 Total(%) 50 Contribution of In-term Studies to Overall Grade(%) 50 Contribution of Final Examination to Overall Grade(%) 50 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam Preparation for Quiz Individual or group work Preparation for Final exam Course hours Preparation for Midterm exam Laboratory (including preparation) Final exam Homework Total Workload Total Workload / 30 ECTS Credits of the Course 10
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No