At the end of this course, the students; 1) Gain knowledge about perception theories, 2) Recognize the concepts of perception and selective perception, understand their importance in terms of visual communication, 3) Gain awareness of how perception management is carried out by means of visual communication elements.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
-
COURSE DEFINITION
Today's world presents a structure in which many different sociological layers live in contact and interact. This structure has inevitably brought visual communication and visual communication tools one step ahead of others, due to the easier establishment of a common language, and the societies we live in are now mostly vision-oriented.
Since this importance given to the act of seeing also reinforces the attention directed to visual perception and perception processes in a more general sense;
As a part of our communication processes, where we share our feelings, thoughts, experiences and knowledge, perception management has become indispensable both at the individual level and at the institutions. Because the message we want to convey can easily be lost between the bombardment of visual messages or be misunderstood. To prevent this danger and to shape the perception in the desired direction is only possible by having knowledge about perception and selectivity in visual communication.
The aim of the course is; students' recognition of the concepts of perception and selective perception in the context of visual communication, and to develop ideas on how the effect is created and transformed in visual communication through perception management.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Meeting and General Information About Course Content/Operation
Theories of Perception ? Probabilistic Theory / Case Studies
5th Week
Perception Theories ? Cognitive Perception Theory / Case Studies
6th Week
Theories of Perception - Gestalt Theory of Visual Perception / Case Studies
7th Week
Theories of Perception ? Neuro-psychological Theory of Perception / Case Studies
8th Week
Perception Theories ? Direct Perception Theory / Case Studies
9th Week
Theories of Perception ? Constructivist Theory of Visual Perception / Case Studies
10th Week
Visual Communication and Perception Management: Mass Communication in the Post-Truth Age
11th Week
Selectivity in Perception and Propaganda / Case Studies
12th Week
Selectivity in Perception and Manipulation / Case Studies
13th Week
Selectivity in Perception and Disinformation / Case Studies
14th Week
General Discussion and Term Review ? Paper Submissions
RECOMENDED OR REQUIRED READING
Textbooks:
-Görsel Sanatlarda Anlam ve Algı, Güler Ertan ve Emin Sansarcı, Alternatif Yayıncılık.
Mandatory Resources:
-Sanat ve Toplum, Herbert Read, Hayalperest Yayınevi. -Sanat ve Propaganda, Toby Clark, Ayrıntı Yayınları. -Kitle İletişimin Kültürel İşlevleri, Ünsal Oskay, İnkılap Kitabevi. -It is obligatory to read the articles to be given during the semester.
Recommended Resources:
-Sanatta Anlamın Görüntüsü, Richard Leppert, Ayrıntı Yayınları. -Resimleri Okumak, Alberto Marguel, Kırmızı Kedi Yayınları. -Perspektif- Simgesel Bir Biçim, Erwin Panofsky, Metis Yayıncılık. -Tersten Perspektif, Pavel Florenski, Metis Yayıncılık. -Renkler, Pelin Gülşen, Destek Yayınları.
