TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Master's Degree With Thesis
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	10
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Learn the basic principles of semiotics, 2) Can read different advertisement designs with the help of indicators, 3) Develop ideas on the construction and interpretation of meaning in advertisements.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	-
COURSE DEFINITION	The most important issue to consider when it comes to ad design is how to create meaning. Because a design that achieves its goal is only the one that can convey what is intended to be conveyed to the other side in a lossless, accurate, fast and effective manner. For this reason, it is necessary to know and interpret the relationship between advertisements and semiology. The aim of the course is to convey the theoretical knowledge that will enable students to make a critical reading of advertisements and to discuss how meaning is constructed through the elements of semiotics.
COURSE CONTENTS	WEEK TOPICS 1st Week Meeting and general information about the course content/operation 2nd Week What is Semiology? Basic concepts 3rd Week Historical Development of Semiotics and Important Names in the Field 4th Week Signs and Sign Types. Verbal and non-verbal signs. Semiotics and Myths 5th Week Semiotics and Signification 6th Week What is Advertising? Advertising Design and Types 7th Week The Construction of Meaning and the Use of Myths in Advertising Design 8th Week Semiotic Structure Construction in Advertisements 9th Week Advertising Examples - Discussion and Analysis 10th Week Advertising Examples - Discussion and Analysis 11th Week Semiotic Structure Construction in Digital Advertising 12th Week Digital Advertising Examples - Discussion and Analysis 13th Week Digital Advertising Examples - Discussion and Analysis 14th Week General Discussion and Evaluation
RECOMENDED OR REQUIRED READING	Textbooks: -Açıklamalı Göstergebilim Sözlüğü, Mehmet Rıfat, Alfa Yayıncılık. Mandatory Resources: -Homo Semioticus ve Genel Göstergebilim Sorunları, Mehmet Rıfat, Yapı Kredi Yayınları. -Reklam Kültür Toplum, Banu Dağtaş, Ütopya Yayınevi. -Reklam Söylemi, Rengin Küçükerdoğan, Es Yayınları. Recommended Resources: -Bilinçaltını Ayartmak - Reklam Psikolojisi, Robert Heath, The Kitap Yayınları. -Reklam Göstergebilimi, Saniye Tuncer, Kriter Yayınları.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Practice,Project,Report Preparation,Presentation,Other
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Assignment 3 30 Project 1 60 Attendance 1 10 Total(%) 100 Contribution of In-term Studies to Overall Grade(%) 100 Contribution of Final Examination to Overall Grade(%) 0 Total(%) 100
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No