At the end of this course, the students; 1) Recognize colors and their cultural meanings, 2) Gain knowledge about the importance and effects of colors in visual communication, 3) Can make color analysis on visual communication elements by considering socio-cultural and psychological contexts,
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
-
COURSE DEFINITION
In this course, the effects and importance of colors in terms of visual communication will be discussed in detail. It is to teach to make color analysis by taking into account that the meanings we attribute to color change historically, culturally and class.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Meeting and general information about the course content/operation
2nd Week
Eye, Vision, Visual Communication, Perception and Color. Basic concepts
3rd Week
Overview of Color Theories in Visual Communication. Color Harmony
4th Week
The Importance of Colors and Their Effects on the Visual Communication Process
5th Week
Cultural Differences and Psychological Effects in Visual Communication and Use of Color
6th Week
Color Reviews: Yellow
7th Week
Color Reviews: Red
8th Week
Color Reviews: Blue
9th Week
Color Reviews: Green
10th Week
Color Reviews: Purple
11th Week
Color Reviews: Orange
12th Week
Color Reviews: Black
13th Week
Color Reviews: White
14th Week
Color Reviews: Other Colors
RECOMENDED OR REQUIRED READING
Textbooks:
-Rengin Etkileşimi, Josef Albers, Hayalperest Yayınevi.
Mandatory Resources:
-Renkler: Tarih - Kültür - Sanat ? Psikoloji, Pelin Gülşen, Destek Yayınları. -Sanat Hakkında Kısa Bir Kitap, Dana Arnold, Hayalperest Yayınevi.
Recommended Resources:
-Görsel İletişim ve Grafik Tasarımı, Tevfik Fikret Uçar, İnkılap Kitabevi. -Renk Armonilerinin Teorisi, Semra Doğan Ak, Akademisyen Kitabevi.
