TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Master's Degree With Thesis
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	10
NAME OF LECTURER(S)	Professor Özge Mazlum
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Have theoretical knowledge about visual communication theories, 2) Interpret and make sense of visual communication design elements within the scope of the theoretical knowledge acquired, 3) Recognize visual communication elements designed in accordance with theoretical knowledge and predict their effects in the communication process.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	-
COURSE DEFINITION	According to many theorists, humanity lives in the age of visual culture after the ages of oral culture and written culture, and perhaps it is under a greater visual message bombardment than at any other time in history. In this context, communication has also changed form and become visual. Therefore, today, knowing the visual communication theories has become even more important in terms of understanding and interpreting the culture we live in. The aim of the course is to acquire the theoretical equipment about the basic theories and approaches of visual communication, and thus to create the equipment that can recognize, make sense of and analyze visual communication elements and culture.
COURSE CONTENTS	WEEK TOPICS 1st Week Meeting and general information about the course content/operation 2nd Week What is Visual Communication? What are the Similarities and Differences Between Communication and Visual Communication? 3rd Week Introduction to Visual Communication Theories. General Information on Sensory and Perceptual Theories 4th Week Sensory Theories: Gestalt Theory 5th Week Analysis of Examples of Gestalt Theory on Different Visual Communication Design Elements 6th Week Sensory Theories: Constructivism / Constructivism Theory 7th Week Analysis of Constructivist Theory Examples on Different Visual Communication Design Elements 8th Week Sensory Theories: Ecological Theory 9th Week Analysis of Ecological Theory Examples on Different Visual Communication Design Elements 10th Week Theories of Perception: Semiology 11th Week Analysis of Examples of Semiology on Different Visual Communication Design Elements 12th Week Theories of Perception: Cognitive Theory 13th Week Analysis of Examples of Cognitive Theory on Different Visual Communication Design Elements 14th Week General Evaluation and Discussion
RECOMENDED OR REQUIRED READING	Textbooks: -Handbook of Visual Communication Theory, Methods, and Media, Ken Smith, Sandra Moriarty, Gretchen Barbatsis, Keith Kenney, Routledge Publishing. Mandatory Resources: -The articles to be given during the term will be read. Recommended Resources: -Görsel İletişim ve Grafik Tasarım, Tevfik Fikret Uçar, İnkılap Yayınları. -İletişim ve Grafik Tasarım, Emre Becer, Dost Kitabevi.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Practice,Project,Other,Report Preparation,Presentation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Assignment 3 30 Project 1 60 Attendance 1 10 Total(%) 100 Contribution of In-term Studies to Overall Grade(%) 100 Contribution of Final Examination to Overall Grade(%) 0 Total(%) 100
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No