TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Master's Degree With Thesis
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	10
NAME OF LECTURER(S)	Associate Professor Fehmi Soner Mazlum
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Have knowledge about design culture and management, 2) Have knowledge about product design, branding and product identity-corporate identity in the field of visual communication, 3) Can analyze design management strategies, develop innovative strategies both globally and locally, 4) Know consumption dynamics and consumer behavior and can relate design expectations to project management processes.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	-
COURSE DEFINITION	The aim of the course is to recognize and analyze the tools and business and strategy models used while designing and developing products and/or processes in the field of visual communication. In this framework, it is aimed to define and recognize the concept of design management. With the design management course, it is desired that the brands/designers who will take place in the global communication world acquire up-to-date information and skills that will enable them to maintain their competitive structure in ethical conditions.
COURSE CONTENTS	WEEK TOPICS 1st Week Meeting and general information about course content/operation 2nd Week The concept of design management and its development in the historical process 3rd Week Relationship between product development and design management in the field of visual communication 4th Week The use of design management by brands working in the field of visual communication, case studies 5th Week Strategic thinking in design management. Discussions 6th Week Strategic action in design management. Discussions and case studies 7th Week Value creation and effective management by design. Case Studies 8th Week Correct design management and global competitive environment 9th Week Design thinking and innovation 10th Week Continuity and sustainability in design 11th Week Design management: brand and corporate identity studies ? Student Projects 12th Week Design management: brand and corporate identity studies ? Student Projects 13th Week Design management: brand and corporate identity studies ? Student Projects 14th Week Presentations
RECOMENDED OR REQUIRED READING	Textbooks: -Tasarım Yönetimi, Brigitte Borja De Mozota, Mediacat Yayınları. -Fikirleri Görselleştirmek: Bir Profesyonel Gibi Tasarım Yapıp Sunmak, Gregor Kriztian, Litetatür Yayınları.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Practice,Project,Report Preparation,Presentation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Project 1 90 Attendance 1 10 Total(%) 100 Contribution of In-term Studies to Overall Grade(%) 100 Contribution of Final Examination to Overall Grade(%) 0 Total(%) 100
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No