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COURSE UNIT TITLECOURSE UNIT CODESEMESTERTHEORY + PRACTICE (Hour)ECTS
ADVERTISING PHOTOGRAPHY GRA454 - 2 + 2 5

TYPE OF COURSE UNITElective Course
LEVEL OF COURSE UNITBachelor's Degree
YEAR OF STUDY-
SEMESTER-
NUMBER OF ECTS CREDITS ALLOCATED5
NAME OF LECTURER(S)Assistant Professor Ali Çağıl Ömerbaş
Instructor Can Gazialem
LEARNING OUTCOMES OF THE COURSE UNIT At the end of this course, the students;
1) Adoption competence of basic art and design knowledge to learned
2) Association competence of basic art and design competence with other fields
3) Unique work of art assertion competence together with basic art and design competence
4) Competence of visual communication and self expression
5) Competence of working within a specified concept and limits
6) Competence of perception
7) Competence to behave accordingly with the present laws and regulations and take ethical responsibility
8) Competence of thinking in a context
9) Competence of following the improving and changing technology and select the most appropriate
10) Possessing basic technical and appplication knowledges on photography and competence of adaptation of the known to graphic design field
11) Competence of animating the image with sound, light, etc. effects
12) Competence of perception and problem solving
13) Competence of expressing an idea, concept or a fact visually in a creative mode
14) Competence of conceptual thinking and expressing the thoughts visually
15) Competence of thinking and designing an advertisement campaign within all details and stages
MODE OF DELIVERYFace to face
PRE-REQUISITES OF THE COURSENo
RECOMMENDED OPTIONAL PROGRAMME COMPONENTNone
COURSE DEFINITIONIdentifying the methods and equipments that used in advertising photo shoots and applications of advertising photography.
COURSE CONTENTS
WEEKTOPICS
1st Week Introduction of the course
2nd Week History of advertising photography
3rd Week Discusssion on advertising photographs
4th Week Discusssion on advertising photographs
5th Week Introduction of the studio material
6th Week Introduction to the Project, first sketches
7th Week Practice and critiques
8th Week Practice and critiques
9th Week Working on the presentation of art-works
10th Week Introduction to the second projects, first sketches
11th Week Practice and critiques
12th Week Practice and critiques
13th Week Working on the presentation of art-works
14th Week Exhibition
RECOMENDED OR REQUIRED READING-
PLANNED LEARNING ACTIVITIES AND TEACHING METHODSLecture,Case Study,Practice,Project,Questions/Answers,Presentation
ASSESSMENT METHODS AND CRITERIA
 QuantityPercentage(%)
Mid-term130
Other170
Total(%)100
Contribution of In-term Studies to Overall Grade(%)100
Contribution of Final Examination to Overall Grade(%)0
Total(%)100
ECTS WORKLOAD
Activities Number Hours Workload
Midterm exam111
Preparation for Quiz
Individual or group work14456
Preparation for Final exam199
Course hours14456
Preparation for Midterm exam155
Laboratory (including preparation)
Final exam111
Homework
Performance Practice21020
Total Workload148
Total Workload / 304,93
ECTS Credits of the Course5
LANGUAGE OF INSTRUCTIONTurkish
WORK PLACEMENT(S)No
  

KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)
LO1LO2LO3LO4LO5LO6LO7LO8LO9LO10LO11LO12LO13LO14LO15
K1      X                        
K2  X                            
K3    X                          
K4        X     X                  
K5                          X    
K6                X             X  
K7                             
K8          X             X         X
K9                             
K10                             
K11                  X   X          
K12                             
K13            X             X      
K14                              X
K15          X