TYPE OF COURSE UNIT	Compulsory Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	4
SEMESTER	Seventh Term (Fall)
NUMBER OF ECTS CREDITS ALLOCATED	8
NAME OF LECTURER(S)	Associate Professor Halime Türkkan
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Competence of solving design problems and generating unique ideas 2) Competence of working within a specified concept and limits 3) Competence of correlating, interpreting past, present and future in design field 4) Competence of critical thinking 5) Competence of transmitting the thoughts in verbal and visual manners 6) Competence of constituting relation between historical, communal and economic conditions and art and design processes 7) Competence of conceptual thinking and expressing the thoughts visually 8) Competence of expressing an idea, concept or a fact visually in a creative mode 9) Competence of thinking and designing an advertisement campaign within all details and stages 10) Competence of thinking and designing an advertisement campaign within all details and stages
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	Yes(GRA334)
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	Brand identity, TV advertisement, website, billboard, brochure, motion graphics, building cladding, indoor and outdoor designs, packaging design applications are realized, graduation project and professional life project applications are produced and exhibited.
COURSE CONTENTS	WEEK TOPICS 1st Week Introduction. Distribution of the content of the projects 2nd Week 1. Studio 3rd Week 1. Studio 4th Week 2. Studio 5th Week 1. Studio 6th Week 1- Studio 7th Week 2- Pre - jury 8th Week 1. Studio 9th Week 1. Studio 10th Week 2. Studio 11th Week 1- Studio 12th Week 1. Studio 13th Week 2. Studio 14th Week 3. Studio & Final Critiques
RECOMENDED OR REQUIRED READING	Malcolm Barnard, 2005, Graphic Design as Communication. UK, Routledge. Philip Meggs, 1992, Type and Image. Canada, John Wiley and Sons. Robin Landa, 2001, Graphic Design Solutions. Canada, OnWord Press.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Questions/Answers,Problem Solving,Practice,Project,Report Preparation,Presentation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 20 Project 1 50 Other 1 30 Total(%) 100 Contribution of In-term Studies to Overall Grade(%) 100 Contribution of Final Examination to Overall Grade(%) 0 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 6 6 Preparation for Quiz Individual or group work 14 5 70 Preparation for Final exam 1 15 15 Course hours 14 6 84 Preparation for Midterm exam 1 15 15 Laboratory (including preparation) Final exam 1 6 6 Homework Presentation (including preperation) 1 4 4 Project 2 20 40 Total Workload 240 Total Workload / 30 8 ECTS Credits of the Course 8
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No