TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) By analyzing the complex problems faced by corporate leaders in developing corporate social responsibility programs, they will understand how this can be a source of competitive advantage. 2) Who analyze the impact of corporate social responsibility on corporate culture, especially because it is related to social issues, will experience through examples how corporate strategy is shaped in this context. 3) Will be able to understand, define and evaluate corporate social responsibility from a stakeholder point of view.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	Corporate social responsibility according to the definition made by the European Commission; it is a concept that businesses can integrate their social and environmental issues with their organizational activities and interactions with their social shares on a voluntary basis.The United Nations Conference on Trade and Development (UNCTAD) considers corporate social responsibility within the framework of how relevant enterprises are to the needs and objectives of a society.In order to understand the concept of corporate social responsibility correctly, the "stakeholder theory" will be emphasized first.Then, as a result of today's changes, it will be examined how businesses have changed their understanding of corporate social responsibility compared to the past and a number of new concepts and practices have emerged as a result of this change; work ethic, social supervision, ethical audit, social reporting, corporate citizenship.Companies that make corporate social responsibility a part of management not only gain economic gains, but also gain social dignity and gain value in institutions and brand image.In the course, a theoretical approach will be taken by showing various examples from both Turkey and the countries of the world.
COURSE CONTENTS	WEEK TOPICS 1st Week Formation of the Concept of Corporate Social Responsibility 2nd Week Scope and Limits of Corporate Social Responsibility 3rd Week Advantages and Disadvantages of Corporate Social Responsibility 4th Week Global Standards in Corporate Social Responsibility: European Union, World Health Organization, United Nations. 5th Week Consumer's View of Corporate Social Responsibility 6th Week Public Relations and Corporate Social Responsibility 7th Week Stakeholder Theory 8th Week Midterm Exam 9th Week Corporate Social Responsibility and Brand Relationship 10th Week Corporate Social Responsibility and Reputation Management 11th Week Corporate Social Responsibility and Crisis Management 12th Week Corporate Social Responsibility and Digital Communication 13th Week Corporate Social Responsibility and Civil Society Organizations 14th Week Socially Responsible Business Practices
RECOMENDED OR REQUIRED READING	Philip Kotler & Nancy Lee, "Kurumsal Sosyal Sorumluluk" Tuğçe Görel Boran, "Kurumsal Sosyal Sorumluluk: Türkiye'den Uygulama Örnekleriyle", Beta Yayıncılık Murat Koçyiğit, "Halkla İlişkiler ve Kurumsal Sosyal Sorumluluk" Eğitim Yayınevi Seçil Deren Van Het Hofc ve Sibel Hoştut, "Kurumsal Sosyal Sorumluluk: Kavramlar, Uygulama ve Örnekler", Nobel Akademik Yayıncılık Ayşe Gedikçi Öndoğan, "Kurumsal Sosyal Sorumluluğun Kurumsal İtibara Etkisi", Hiperlink Yayınları
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Presentation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 40 Assignment 1 10 Total(%) 50 Contribution of In-term Studies to Overall Grade(%) 50 Contribution of Final Examination to Overall Grade(%) 50 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 2 2 Preparation for Quiz Individual or group work Preparation for Final exam 1 40 40 Course hours 14 3 42 Preparation for Midterm exam 1 40 40 Laboratory (including preparation) Final exam 1 2 2 Homework 2 15 30 Total Workload 156 Total Workload / 30 5,2 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No