TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Understand public relations as a strategic management function. 2) Knows the concepts and functioning of policy, strategy, tactics for the vision and mission of the relevant public in public relations practices. 3) Know strategic public relations planning and evaluates practice examples.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	In this course, public relations is defined as a strategic management function and the functions that make up the strategic planning process are analyzed. Public relations strategies are examined on the axis of public relations practices, media and ethics discussion, and case studies.
COURSE CONTENTS	WEEK TOPICS 1st Week Introduction to the Course 2nd Week Conceptual Discussion: Policy, Purpose, Target, Strategy and Tactics 3rd Week Public Relations as a Strategic Management 4th Week Strategic Public Relations Management: Research 5th Week Strategic Public Relations Management: Planning 6th Week Strategic Public Relations Management: Implementation 7th Week Strategic Public Relations Management: Evaluation 8th Week Midterm 9th Week Strategic Stakeholders and Publics in Public Relations 10th Week Strategic Issues and Narratives in Public Relations 11th Week Strategic Public Relations: Case Studies 12th Week Strategic Public Relations: Case Studies 13th Week Strategic Public Relations: Case Studies 14th Week General Evaluation
RECOMENDED OR REQUIRED READING	Biber, A. (2012). Halkla İlişkilerde Teorik Bir Çerçeve. Ankara: Vadi Yayınları. Biber, A. (2021). Halkla İlişkilerde Temel Kavramlar: Tanımlar Örnekler, Açıklamalar, Kaynaklar. Ankara: Nobel. Göksel, A. B. (2021). Stratejik Halkla İlişkileR Yönetimi. Ankara: Nobel. Göztaş, A. ve Topsümer, F. (2012). Stratejik Halkla İlişkiler Yönetimi:Araştır- Planla- Uygula-Değerlendir. Ankara: Seçkin. Holtzhausen, D. ve Zerfass, A. (2015). (ed.) The Routledge Handbook of Strategic Communication. New York: Routledge. Karakaya Şatır, Ç. (2020). Halkla İlişkiler'den Stratejik Halkla İlişkiler'e. Ankara: Nobel. Karakaya Şatir, Ç., Erendağ Sümer, F. ve Gök Demir, Z. (2021). Stratejik Halkla İlişkiler ve Uygulamaları. Ankara: Nobel. Miskimmon, A., O'Loughlin, B. ve Roselle, L. (2013). Strategic Narratives: Communication Power and the New World Order. New York: Routledge. Smith, R. D. (2013). Strategic Planning for Public Relations. New York: Routledge. Uğurlu, S. (2015). (ed.) Günümüzde ve Gelecekte Stratejik Halkla İlişkiler Yönetimi. İstanbul: Beta. Weintraub Austin, E. ve Pinkleton, B. E. (2006). Strategic Public Relations Management: Planning and Managing Effective Communication Programs. New Jersey: Lawrence Erlbaum Associates.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Case Study,Presentation,Questions/Answers
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Presentation of Article 1 30 Total(%) 60 Contribution of In-term Studies to Overall Grade(%) 60 Contribution of Final Examination to Overall Grade(%) 40 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz Individual or group work Preparation for Final exam 1 45 45 Course hours 14 3 42 Preparation for Midterm exam 1 40 40 Laboratory (including preparation) Final exam 1 1 1 Homework 1 25 25 Total Workload 154 Total Workload / 30 5,13 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No