| TYPE OF COURSE UNIT | Elective Course |
| LEVEL OF COURSE UNIT | Bachelor's Degree |
| YEAR OF STUDY | - |
| SEMESTER | - |
| NUMBER OF ECTS CREDITS ALLOCATED | 5 |
| NAME OF LECTURER(S) | -
|
| LEARNING OUTCOMES OF THE COURSE UNIT |
At the end of this course, the students;
1) Evaluate the theoretical and professional relationship between public relation practitioners and journalists.
2) Gain the knowledge and skills about the tools and activities used for the media in the field of public relations.
3) Know the digital technology discussions and evaluate them together with current methods and techniques in public relations activities.
|
| MODE OF DELIVERY | Face to face |
| PRE-REQUISITES OF THE COURSE | No |
| RECOMMENDED OPTIONAL PROGRAMME COMPONENT | None |
| COURSE DEFINITION | This course aims to examine the theoretical discussion and professional intersections and conflicts in the fields of public relations and journalism, and in this context, to reveal the professional roles and ethical responsibilities in both fields. From this point of view, the tools and activities used for the media in the field of public relations are discussed through practical examples. In addition, the importance of digital technology and its channels is emphasized in terms of keeping up with the current trends of public relations practitioners. |
| COURSE CONTENTS | | WEEK | TOPICS |
|---|
| 1st Week | The Concepts of News, and News Values | | 2nd Week | Types of News | | 3rd Week | The Effects of Developments in Artificial Intelligence and Digital Technologies on Journalism | | 4th Week | The Process of News Gathering, and News Sources | | 5th Week | The Relationship Between Journalists and Public Relations Practitioners: Roles and Responsibilities | | 6th Week | Public Relations Writing and Journalism: Creating News and Effective Messages | | 7th Week | Tools Used in Public Relations and Media Relations: Press Release Features and Types | | 8th Week | Midterm | | 9th Week | Tools Used in Public Relations and Media Relations: Press Conferences, Press Trips, Media Kits (Press Files) | | 10th Week | Tools Used in Public Relations and Media Relations: Press Articles, Interviews, Product Reports | | 11th Week | Digital Media and Public Relations: Trends and Discussions | | 12th Week | Public Relations and Journalism in Times of Crisis | | 13th Week | Discussions on Practical Examples | | 14th Week | Discussions on Practical Examples |
|
| RECOMENDED OR REQUIRED READING | Okay, Aydemir ve Ayla Okay (2013). Halkla İlişkiler ve Medya. Derin Yayınları.
Eraslan Yayınoğlu, Pınar (2013). Gazetecilik ve Halkla İlişkiler Mesleği: Mücadele mi İş Birliği mi?. Turkmen Kitabevi.
Tekvar, Sırma Oya (2016). Yeni Medya ve Halkla İlişkiler. Karınca Yayınları. |
| PLANNED LEARNING ACTIVITIES AND TEACHING METHODS | Lecture,Discussion,Case Study |
| ASSESSMENT METHODS AND CRITERIA | | | Quantity | Percentage(%) |
|---|
| Assignment | 1 | 40 | | Total(%) | | 40 | | Contribution of In-term Studies to Overall Grade(%) | | 40 | | Contribution of Final Examination to Overall Grade(%) | | 60 | | Total(%) | | 100 |
|
| ECTS WORKLOAD |
| Activities |
Number |
Hours |
Workload |
| Midterm exam | | | | | Preparation for Quiz | | | | | Individual or group work | 10 | 2 | 20 | | Preparation for Final exam | 1 | 30 | 30 | | Course hours | 14 | 3 | 42 | | Preparation for Midterm exam | | | | | Laboratory (including preparation) | | | | | Final exam | 1 | 1 | 1 | | Homework | 2 | 5 | 10 | | Presentation (including preperation) | 1 | 25 | 25 | | Research | 5 | 5 | 25 | | Total Workload | | | 153 |
|---|
| Total Workload / 30 | | | 5,1 |
|---|
| ECTS Credits of the Course | | | 5 |
|---|
|
| LANGUAGE OF INSTRUCTION | Turkish |
| WORK PLACEMENT(S) | No |
| | |
